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BMW

Switzerland · August 2026 · Total 1 271 · Share 7.9% · #4

BMW registered 1 271 new passenger cars in Switzerland in August 2026, including 455 battery-electric cars and 220 plug-in hybrids. That gave it a 7.9% share of the market and rank #4 among brands, down 2 places from #2 in August 2025. Volume is down 21.7% on August 2025 (1 624) and down 12.8% on July 2026 (1 458).

Over the 36 months shown, BMW has registered 62 811 cars in Switzerland, an average of 1 745 a month. Its strongest month was December 2023 with 2 480 and its weakest August 2026 with 1 271. Its market share has moved from 8.6% in September 2023 to 8.5% in March 2025 and 7.9% now.

Its best-selling model in August 2026 was the IX3 with 217 registrations, followed by the X1 (171) and the X3 (145). The table below lists all 21 BMW models registered in the month. Year to date the X3 leads the brand's line-up with 2 421.

36-month trend

06201 2401 8602 4802023-092024-032024-092025-032025-092026-032026-08TotalBEVPHEV

Models · August 2026

#±ModelTotalBEVPHEVShareMoMYoYYTD
9+5IX321721701.4%+2.8%–428
16+4X11710691.1%−8.6%−49.4%2 121
18+3X31450490.9%−22.0%−47.7%2 421
23+16IX113913900.9%+9.4%+3.0%987
33+7X51110320.7%−11.2%−36.9%1 100
68+113ER77060.5%−8.3%−29.4%944
86−122ER610110.4%−30.7%−45.5%804
89−541ER59000.4%−56.9%−48.7%1 029
103+124ER51000.3%−7.3%+4.1%455
104−405ER510340.3%−48.0%−10.5%588
120–X742000.3%–+20.0%240
128+12IX393900.2%+2.6%−11.4%288
180–I4222200.1%––199
191–XM190190.1%––133
197–I5171700.1%––139
207–X214000.1%–−63.2%182
211–IX2131300.1%–−62.9%117
212–X613000.1%––149
250–I78800.1%––18
349–7ER1000.0%––17
350–Z41000.0%––79

36-month trend

MonthTotalBEVPHEVShare#
August 20261 2714552207.9%4
July 20261 4584292747.7%4
June 20261 6493213936.5%4
May 20261 5433582947.8%5
April 20261 5513603008.3%4
March 20262 2004724839.5%2
February 20261 4101752939.0%3
January 20261 3791643119.8%1
December 20251 7153123616.4%6
November 20251 3712133447.0%4
October 20251 5932334648.6%3
September 20251 5042473757.5%4
August 20251 62426645710.1%2
July 20251 6152453398.2%3
June 20251 9922954359.1%3
May 20251 9543483619.8%3
April 20252 08032734411.1%1
March 20251 8463323498.5%2
February 20251 4472752828.9%2
January 20251 72429632011.7%1
December 20242 0422522758.1%4
November 20241 7612332928.9%3
October 20241 6632242328.9%4
September 20241 8682422979.3%3
August 20241 4422411989.1%1
July 20241 5342202128.3%4
June 20242 1193453199.3%2
May 20242 27331437210.7%1
April 20241 9523292509.7%3
March 20242 0623792478.8%2
February 20241 5642392318.4%1
January 20241 52923124510.0%1
December 20232 4804844549.2%2
November 20232 0383073179.3%2
October 20231 7033052298.4%3
September 20231 8552802238.6%2