FORD
Switzerland · August 2026 · Total 385 · Share 2.4% · #15
FORD registered 385 new passenger cars in Switzerland in August 2026, including 85 battery-electric cars and 105 plug-in hybrids. That gave it a 2.4% share of the market and rank #15 among brands, down 2 places from #13 in August 2025. Volume is down 8.3% on August 2025 (420) and down 5.4% on July 2026 (407).
Over the 36 months shown, FORD has registered 19 374 cars in Switzerland, an average of 538 a month. Its strongest month was December 2023 with 897 and its weakest May 2026 with 336. Its market share has moved from 3.6% in September 2023 to 2.7% in March 2025 and 2.4% now.
Its best-selling model in August 2026 was the CUSTOM with 109 registrations, followed by the PUMA (93) and the KUGA (55). The table below lists all 11 FORD models registered in the month. Year to date the CUSTOM leads the brand's line-up with 737.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | PHEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 37 | +7 | CUSTOM | 109 | 4 | 72 | 0.7% | −8.4% | +43.4% | 737 |
| 52 | +42 | PUMA | 93 | 24 | 0 | 0.6% | +29.2% | −21.8% | 683 |
| 94 | −25 | KUGA | 55 | 0 | 13 | 0.3% | −39.6% | −3.5% | 563 |
| 138 | – | EXPLORER | 35 | 35 | 0 | 0.2% | – | – | 193 |
| 141 | +3 | CONNECT | 34 | 0 | 20 | 0.2% | −8.1% | – | 285 |
| 192 | – | COURIER | 19 | 7 | 0 | 0.1% | – | – | 212 |
| 219 | – | CAPRI | 12 | 12 | 0 | 0.1% | – | – | 79 |
| 242 | – | MUSTANG | 9 | 0 | 0 | 0.1% | – | – | 125 |
| 251 | – | FOCUS | 8 | 0 | 0 | 0.1% | – | −86.9% | 180 |
| 252 | – | TRANSIT | 8 | 0 | 0 | 0.1% | – | – | 35 |
| 307 | – | MUSTANG MACH-E | 3 | 3 | 0 | 0.0% | – | – | 86 |
36-month trend
| Month | Total | BEV | PHEV | Share | # |
|---|---|---|---|---|---|
| August 2026 | 385 | 85 | 105 | 2.4% | 15 |
| July 2026 | 407 | 64 | 96 | 2.1% | 14 |
| June 2026 | 502 | 116 | 63 | 2.0% | 16 |
| May 2026 | 336 | 64 | 66 | 1.7% | 19 |
| April 2026 | 435 | 101 | 51 | 2.3% | 13 |
| March 2026 | 417 | 92 | 55 | 1.8% | 20 |
| February 2026 | 391 | 86 | 58 | 2.5% | 14 |
| January 2026 | 343 | 64 | 27 | 2.5% | 15 |
| December 2025 | 381 | 95 | 40 | 1.4% | 17 |
| November 2025 | 469 | 165 | 33 | 2.4% | 12 |
| October 2025 | 499 | 142 | 59 | 2.7% | 13 |
| September 2025 | 418 | 74 | 58 | 2.1% | 15 |
| August 2025 | 420 | 100 | 35 | 2.6% | 13 |
| July 2025 | 542 | 96 | 85 | 2.8% | 12 |
| June 2025 | 470 | 86 | 32 | 2.2% | 16 |
| May 2025 | 519 | 112 | 57 | 2.6% | 13 |
| April 2025 | 485 | 65 | 46 | 2.6% | 13 |
| March 2025 | 578 | 68 | 70 | 2.7% | 14 |
| February 2025 | 500 | 47 | 57 | 3.1% | 13 |
| January 2025 | 480 | 46 | 54 | 3.3% | 12 |
| December 2024 | 492 | 114 | 50 | 1.9% | 14 |
| November 2024 | 574 | 98 | 47 | 2.9% | 12 |
| October 2024 | 555 | 90 | 69 | 3.0% | 12 |
| September 2024 | 645 | 106 | 66 | 3.2% | 11 |
| August 2024 | 515 | 86 | 58 | 3.2% | 14 |
| July 2024 | 626 | 52 | 83 | 3.4% | 11 |
| June 2024 | 662 | 36 | 75 | 2.9% | 14 |
| May 2024 | 594 | 36 | 58 | 2.8% | 14 |
| April 2024 | 548 | 37 | 23 | 2.7% | 12 |
| March 2024 | 825 | 50 | 64 | 3.5% | 10 |
| February 2024 | 680 | 14 | 52 | 3.7% | 11 |
| January 2024 | 581 | 39 | 54 | 3.8% | 8 |
| December 2023 | 897 | 127 | 110 | 3.3% | 9 |
| November 2023 | 669 | 57 | 47 | 3.0% | 12 |
| October 2023 | 768 | 113 | 46 | 3.8% | 9 |
| September 2023 | 766 | 65 | 67 | 3.6% | 10 |