LAND ROVER
Switzerland · August 2026 · Total 168 · Share 1.1% · #26
LAND ROVER registered 168 new passenger cars in Switzerland in August 2026, including 0 battery-electric cars and 73 plug-in hybrids. That gave it a 1.1% share of the market and rank #26 among brands, down 2 places from #24 in August 2025. Volume is up 13.5% on August 2025 (148) and up 12.8% on July 2026 (149).
Over the 36 months shown, LAND ROVER has registered 6 465 cars in Switzerland, an average of 180 a month. Its strongest month was April 2024 with 297 and its weakest November 2025 with 82. Its market share has moved from 0.6% in September 2023 to 1.1% in March 2025 and 1.1% now.
Its best-selling model in August 2026 was the RANGE ROVER SPORT with 43 registrations, followed by the DEFENDER (37) and the VELAR (25). The table below lists all 7 LAND ROVER models registered in the month. Year to date the DEFENDER leads the brand's line-up with 376.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | PHEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 116 | +33 | RANGE ROVER SPORT | 43 | 0 | 33 | 0.3% | +22.9% | −14.0% | 348 |
| 135 | −13 | DEFENDER | 37 | 0 | 3 | 0.2% | −24.5% | – | 376 |
| 167 | – | VELAR | 25 | 0 | 1 | 0.2% | – | – | 160 |
| 176 | – | EVOQUE | 23 | 0 | 21 | 0.1% | – | – | 249 |
| 177 | – | RANGE ROVER | 23 | 0 | 15 | 0.1% | – | – | 182 |
| 203 | – | DISCOVERY SPORT | 16 | 0 | 0 | 0.1% | – | – | 121 |
| 367 | – | DISCOVERY | 1 | 0 | 0 | 0.0% | – | – | 21 |
36-month trend
| Month | Total | BEV | PHEV | Share | # |
|---|---|---|---|---|---|
| August 2026 | 168 | 0 | 73 | 1.1% | 26 |
| July 2026 | 149 | 0 | 60 | 0.8% | 28 |
| June 2026 | 152 | 0 | 63 | 0.6% | 30 |
| May 2026 | 185 | 0 | 94 | 0.9% | 25 |
| April 2026 | 195 | 0 | 99 | 1.1% | 25 |
| March 2026 | 264 | 0 | 165 | 1.1% | 26 |
| February 2026 | 171 | 0 | 93 | 1.1% | 25 |
| January 2026 | 173 | 0 | 103 | 1.2% | 21 |
| December 2025 | 139 | 0 | 74 | 0.5% | 32 |
| November 2025 | 82 | 0 | 47 | 0.4% | 31 |
| October 2025 | 117 | 0 | 77 | 0.6% | 27 |
| September 2025 | 91 | 0 | 67 | 0.5% | 31 |
| August 2025 | 148 | 0 | 92 | 0.9% | 24 |
| July 2025 | 154 | 0 | 85 | 0.8% | 25 |
| June 2025 | 150 | 0 | 68 | 0.7% | 26 |
| May 2025 | 198 | 0 | 104 | 1.0% | 22 |
| April 2025 | 241 | 0 | 121 | 1.3% | 20 |
| March 2025 | 233 | 0 | 105 | 1.1% | 24 |
| February 2025 | 168 | 0 | 97 | 1.0% | 22 |
| January 2025 | 167 | 0 | 88 | 1.1% | 22 |
| December 2024 | 217 | 0 | 108 | 0.9% | 24 |
| November 2024 | 180 | 0 | 77 | 0.9% | 24 |
| October 2024 | 158 | 0 | 114 | 0.8% | 24 |
| September 2024 | 156 | 0 | 93 | 0.8% | 27 |
| August 2024 | 158 | 0 | 89 | 1.0% | 22 |
| July 2024 | 226 | 0 | 109 | 1.2% | 21 |
| June 2024 | 230 | 0 | 92 | 1.0% | 24 |
| May 2024 | 229 | 0 | 97 | 1.1% | 24 |
| April 2024 | 297 | 0 | 142 | 1.5% | 20 |
| March 2024 | 237 | 0 | 131 | 1.0% | 25 |
| February 2024 | 202 | 0 | 113 | 1.1% | 24 |
| January 2024 | 153 | 0 | 52 | 1.0% | 25 |
| December 2023 | 225 | 0 | 82 | 0.8% | 26 |
| November 2023 | 178 | 0 | 78 | 0.8% | 27 |
| October 2023 | 153 | 0 | 64 | 0.8% | 28 |
| September 2023 | 121 | 0 | 72 | 0.6% | 30 |