PORSCHE
Switzerland · August 2026 · Total 254 · Share 1.6% · #19
PORSCHE registered 254 new passenger cars in Switzerland in August 2026, including 82 battery-electric cars and 32 plug-in hybrids. That gave it a 1.6% share of the market and rank #19 among brands, down 3 places from #16 in August 2025. Volume is down 8.3% on August 2025 (277) and down 31.7% on July 2026 (372).
Over the 36 months shown, PORSCHE has registered 13 567 cars in Switzerland, an average of 377 a month. Its strongest month was April 2024 with 607 and its weakest December 2025 with 196. Its market share has moved from 1.7% in September 2023 to 2.2% in March 2025 and 1.6% now.
Its best-selling model in August 2026 was the 911 with 112 registrations, followed by the CAYENNE (77) and the MACAN (49). The table below lists all 6 PORSCHE models registered in the month. Year to date the 911 leads the brand's line-up with 1 214.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | PHEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 32 | +1 | 911 | 112 | 0 | 0 | 0.7% | −20.0% | −12.5% | 1 214 |
| 70 | −32 | CAYENNE | 77 | 24 | 29 | 0.5% | −39.8% | +30.5% | 873 |
| 106 | −24 | MACAN | 49 | 49 | 0 | 0.3% | −41.7% | −12.5% | 542 |
| 247 | – | TAYCAN | 9 | 9 | 0 | 0.1% | – | – | 138 |
| 287 | – | PANAMERA | 5 | 0 | 3 | 0.0% | – | – | 115 |
| 338 | – | CAYMAN | 2 | 0 | 0 | 0.0% | – | – | 21 |
36-month trend
| Month | Total | BEV | PHEV | Share | # |
|---|---|---|---|---|---|
| August 2026 | 254 | 82 | 32 | 1.6% | 19 |
| July 2026 | 372 | 144 | 45 | 2.0% | 15 |
| June 2026 | 390 | 137 | 70 | 1.6% | 19 |
| May 2026 | 332 | 64 | 54 | 1.7% | 20 |
| April 2026 | 380 | 62 | 52 | 2.0% | 14 |
| March 2026 | 491 | 118 | 79 | 2.1% | 16 |
| February 2026 | 311 | 78 | 70 | 2.0% | 16 |
| January 2026 | 403 | 123 | 78 | 2.9% | 12 |
| December 2025 | 196 | 54 | 45 | 0.7% | 26 |
| November 2025 | 213 | 43 | 50 | 1.1% | 21 |
| October 2025 | 348 | 88 | 57 | 1.9% | 15 |
| September 2025 | 320 | 79 | 68 | 1.6% | 18 |
| August 2025 | 277 | 68 | 39 | 1.7% | 16 |
| July 2025 | 397 | 87 | 51 | 2.0% | 17 |
| June 2025 | 360 | 96 | 53 | 1.7% | 19 |
| May 2025 | 451 | 164 | 67 | 2.3% | 14 |
| April 2025 | 455 | 151 | 62 | 2.4% | 14 |
| March 2025 | 483 | 159 | 71 | 2.2% | 17 |
| February 2025 | 346 | 125 | 71 | 2.1% | 16 |
| January 2025 | 468 | 151 | 94 | 3.2% | 14 |
| December 2024 | 261 | 127 | 37 | 1.0% | 23 |
| November 2024 | 307 | 152 | 51 | 1.6% | 18 |
| October 2024 | 395 | 203 | 47 | 2.1% | 15 |
| September 2024 | 293 | 86 | 43 | 1.5% | 18 |
| August 2024 | 272 | 26 | 42 | 1.7% | 17 |
| July 2024 | 368 | 33 | 74 | 2.0% | 15 |
| June 2024 | 395 | 25 | 62 | 1.7% | 18 |
| May 2024 | 597 | 42 | 79 | 2.8% | 13 |
| April 2024 | 607 | 18 | 52 | 3.0% | 11 |
| March 2024 | 588 | 9 | 135 | 2.5% | 16 |
| February 2024 | 465 | 19 | 146 | 2.5% | 17 |
| January 2024 | 493 | 20 | 46 | 3.2% | 9 |
| December 2023 | 244 | 70 | 17 | 0.9% | 25 |
| November 2023 | 264 | 36 | 22 | 1.2% | 22 |
| October 2023 | 416 | 45 | 106 | 2.0% | 14 |
| September 2023 | 355 | 32 | 52 | 1.7% | 19 |