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SUBARU

Switzerland · August 2026 · Total 86 · Share 0.5% · #28

SUBARU registered 86 new passenger cars in Switzerland in August 2026, including 56 battery-electric cars and 0 plug-in hybrids. That gave it a 0.5% share of the market and rank #28 among brands, up 3 places from #31 in August 2025. Volume is up 24.6% on August 2025 (69) and down 44.5% on July 2026 (155).

Over the 36 months shown, SUBARU has registered 4 524 cars in Switzerland, an average of 126 a month. Its strongest month was December 2024 with 328 and its weakest January 2026 with 37. Its market share has moved from 0.6% in September 2023 to 0.5% in March 2025 and 0.5% now.

Its best-selling model in August 2026 was the UNCHARTED with 28 registrations, followed by the E-OUTBACK (24) and the CROSSTREK (19). The table below lists all 6 SUBARU models registered in the month. Year to date the CROSSTREK leads the brand's line-up with 309.

36-month trend

0821642463282023-092024-032024-092025-032025-092026-032026-08TotalBEVPHEV

Models · August 2026

#±ModelTotalBEVPHEVShareMoMYoYYTD
160−59UNCHARTED282800.2%−56.9%–104
174−15E-OUTBACK242400.2%−22.6%–59
194–CROSSTREK19000.1%–−40.6%309
268–OUTBACK7000.0%––106
300–FORESTER4000.0%––146
301–SOLTERRA4400.0%––140

36-month trend

MonthTotalBEVPHEVShare#
August 2026865600.5%28
July 202615510400.8%27
June 20261702200.7%28
May 20261072400.5%30
April 20261092300.6%29
March 20261102900.5%32
February 2026984500.6%29
January 202637000.3%37
December 202586400.3%35
November 202568500.4%33
October 202572600.4%33
September 2025144800.7%27
August 202569100.4%31
July 202588200.5%31
June 2025106100.5%30
May 2025131400.7%25
April 2025100500.5%26
March 2025117200.5%28
February 2025106500.7%26
January 202566300.5%30
December 2024328301.3%19
November 2024102400.5%26
October 202470700.4%32
September 2024196701.0%24
August 202492100.6%28
July 2024162200.9%28
June 2024126800.6%27
May 20241081300.5%27
April 20241461100.7%27
March 2024136900.6%27
February 202478200.4%29
January 2024152001.0%26
December 20232864401.1%23
November 2023137900.6%28
October 20232572501.3%22
September 20231231200.6%29