TESLA
Switzerland · August 2026 · Total 69 · Share 0.4% · #31
TESLA registered 69 new passenger cars in Switzerland in August 2026, including 57 battery-electric cars and 0 plug-in hybrids. That gave it a 0.4% share of the market and rank #31 among brands, down 14 places from #17 in August 2025. Volume is down 75.0% on August 2025 (276) and down 25.0% on July 2026 (92).
Over the 36 months shown, TESLA has registered 21 922 cars in Switzerland, an average of 609 a month. Its strongest month was March 2024 with 1 934 and its weakest August 2026 with 69. Its market share has moved from 4.6% in September 2023 to 3.1% in March 2025 and 0.4% now.
Its best-selling model in August 2026 was the MODEL Y with 49 registrations, followed by the MODEL 3 (20). Year to date the MODEL Y leads the brand's line-up with 2 548.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | PHEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 108 | −22 | MODEL Y | 49 | 38 | 0 | 0.3% | −41.0% | −77.4% | 2 548 |
| 190 | – | MODEL 3 | 20 | 19 | 0 | 0.1% | – | −64.3% | 679 |
36-month trend
| Month | Total | BEV | PHEV | Share | # |
|---|---|---|---|---|---|
| August 2026 | 69 | 57 | 0 | 0.4% | 31 |
| July 2026 | 92 | 54 | 0 | 0.5% | 32 |
| June 2026 | 1 588 | 1 567 | 0 | 6.3% | 5 |
| May 2026 | 373 | 349 | 0 | 1.9% | 16 |
| April 2026 | 261 | 228 | 0 | 1.4% | 22 |
| March 2026 | 674 | 641 | 0 | 2.9% | 12 |
| February 2026 | 227 | 211 | 0 | 1.5% | 19 |
| January 2026 | 83 | 68 | 0 | 0.6% | 29 |
| December 2025 | 1 570 | 1 543 | 0 | 5.9% | 7 |
| November 2025 | 242 | 235 | 0 | 1.2% | 19 |
| October 2025 | 128 | 118 | 0 | 0.7% | 26 |
| September 2025 | 1 003 | 971 | 0 | 5.0% | 7 |
| August 2025 | 276 | 256 | 0 | 1.7% | 17 |
| July 2025 | 425 | 403 | 0 | 2.2% | 15 |
| June 2025 | 889 | 879 | 0 | 4.1% | 8 |
| May 2025 | 449 | 429 | 0 | 2.3% | 16 |
| April 2025 | 226 | 217 | 0 | 1.2% | 22 |
| March 2025 | 663 | 648 | 0 | 3.1% | 12 |
| February 2025 | 335 | 324 | 0 | 2.1% | 17 |
| January 2025 | 240 | 239 | 0 | 1.6% | 17 |
| December 2024 | 892 | 840 | 0 | 3.5% | 11 |
| November 2024 | 536 | 535 | 0 | 2.7% | 13 |
| October 2024 | 260 | 259 | 0 | 1.4% | 18 |
| September 2024 | 1 048 | 1 048 | 0 | 5.2% | 6 |
| August 2024 | 629 | 629 | 0 | 4.0% | 10 |
| July 2024 | 368 | 368 | 0 | 2.0% | 16 |
| June 2024 | 962 | 962 | 0 | 4.2% | 9 |
| May 2024 | 521 | 520 | 0 | 2.5% | 16 |
| April 2024 | 450 | 445 | 0 | 2.3% | 16 |
| March 2024 | 1 934 | 1 933 | 0 | 8.2% | 4 |
| February 2024 | 1 003 | 992 | 0 | 5.4% | 7 |
| January 2024 | 327 | 326 | 0 | 2.2% | 17 |
| December 2023 | 1 086 | 1 081 | 0 | 4.0% | 7 |
| November 2023 | 792 | 790 | 0 | 3.6% | 10 |
| October 2023 | 310 | 305 | 0 | 1.5% | 20 |
| September 2023 | 991 | 990 | 0 | 4.6% | 7 |