TOYOTA
Switzerland · August 2026 · Total 1 249 · Share 7.8% · #5
TOYOTA registered 1 249 new passenger cars in Switzerland in August 2026, including 145 battery-electric cars and 103 plug-in hybrids. That gave it a 7.8% share of the market and rank #5 among brands, up 1 place from #6 in August 2025. Volume is up 20.3% on August 2025 (1 038) and down 6.0% on July 2026 (1 329).
Over the 36 months shown, TOYOTA has registered 38 758 cars in Switzerland, an average of 1 077 a month. Its strongest month was December 2025 with 1 850 and its weakest February 2025 with 791. Its market share has moved from 5.0% in September 2023 to 4.6% in March 2025 and 7.8% now.
Its best-selling model in August 2026 was the YARIS with 329 registrations, followed by the YARIS CROSS (324) and the COROLLA (142). The table below lists all 12 TOYOTA models registered in the month. Year to date the YARIS leads the brand's line-up with 2 340.
36-month trend
Models · August 2026
| # | ± | Model | Total | BEV | PHEV | Share | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 4 | +3 | YARIS | 329 | 0 | 0 | 2.1% | +6.1% | +17.1% | 2 340 |
| 5 | −3 | YARIS CROSS | 324 | 0 | 0 | 2.0% | −23.9% | +80.0% | 1 815 |
| 20 | +25 | COROLLA | 142 | 0 | 0 | 0.9% | +19.3% | −24.1% | 1 112 |
| 27 | +46 | RAV4 | 129 | 0 | 82 | 0.8% | +44.9% | +0.8% | 492 |
| 46 | +37 | AYGO | 100 | 0 | 0 | 0.6% | +19.0% | +1.0% | 762 |
| 60 | +2 | BZ4X | 86 | 86 | 0 | 0.5% | −14.0% | – | 496 |
| 74 | −19 | C-HR | 74 | 26 | 16 | 0.5% | −28.8% | +15.6% | 887 |
| 157 | – | URBAN CRUISER | 29 | 29 | 0 | 0.2% | – | – | 234 |
| 196 | −33 | PROACE | 18 | 4 | 0 | 0.1% | −40.0% | −45.5% | 246 |
| 224 | −69 | LAND CRUISER | 12 | 0 | 0 | 0.1% | −63.6% | −62.5% | 260 |
| 290 | – | PRIUS | 5 | 0 | 5 | 0.0% | – | – | 78 |
| 384 | – | SUPRA | 1 | 0 | 0 | 0.0% | – | – | 13 |
36-month trend
| Month | Total | BEV | PHEV | Share | # |
|---|---|---|---|---|---|
| August 2026 | 1 249 | 145 | 103 | 7.8% | 5 |
| July 2026 | 1 329 | 153 | 84 | 7.0% | 5 |
| June 2026 | 1 056 | 145 | 46 | 4.2% | 9 |
| May 2026 | 1 043 | 213 | 47 | 5.3% | 6 |
| April 2026 | 1 021 | 119 | 68 | 5.5% | 6 |
| March 2026 | 1 251 | 174 | 65 | 5.4% | 6 |
| February 2026 | 814 | 69 | 66 | 5.2% | 6 |
| January 2026 | 985 | 113 | 103 | 7.0% | 5 |
| December 2025 | 1 850 | 515 | 222 | 6.9% | 5 |
| November 2025 | 1 044 | 24 | 161 | 5.3% | 6 |
| October 2025 | 914 | 23 | 143 | 5.0% | 6 |
| September 2025 | 1 072 | 31 | 156 | 5.4% | 6 |
| August 2025 | 1 038 | 18 | 174 | 6.4% | 6 |
| July 2025 | 1 080 | 22 | 194 | 5.5% | 6 |
| June 2025 | 885 | 26 | 99 | 4.1% | 9 |
| May 2025 | 971 | 28 | 110 | 4.9% | 7 |
| April 2025 | 951 | 35 | 135 | 5.1% | 6 |
| March 2025 | 998 | 51 | 97 | 4.6% | 7 |
| February 2025 | 791 | 58 | 73 | 4.9% | 7 |
| January 2025 | 794 | 67 | 83 | 5.4% | 6 |
| December 2024 | 1 435 | 20 | 59 | 5.7% | 6 |
| November 2024 | 1 077 | 35 | 64 | 5.5% | 6 |
| October 2024 | 1 242 | 30 | 73 | 6.6% | 6 |
| September 2024 | 1 044 | 36 | 84 | 5.2% | 7 |
| August 2024 | 905 | 18 | 77 | 5.7% | 6 |
| July 2024 | 1 013 | 24 | 75 | 5.5% | 6 |
| June 2024 | 1 236 | 27 | 57 | 5.5% | 7 |
| May 2024 | 892 | 9 | 54 | 4.2% | 6 |
| April 2024 | 1 193 | 32 | 98 | 6.0% | 6 |
| March 2024 | 1 237 | 64 | 106 | 5.3% | 7 |
| February 2024 | 1 241 | 75 | 93 | 6.7% | 5 |
| January 2024 | 890 | 49 | 63 | 5.8% | 6 |
| December 2023 | 976 | 61 | 40 | 3.6% | 8 |
| November 2023 | 1 154 | 63 | 62 | 5.2% | 6 |
| October 2023 | 1 017 | 55 | 79 | 5.0% | 6 |
| September 2023 | 1 070 | 72 | 68 | 5.0% | 6 |