BMW
Estonia · August 2026 · Total 458 · Share 14.0% · #1
BMW registered 458 passenger cars in Estonia in August 2026, 75 of them new and 383 used imports. That gave it a 14.0% share of the market and rank #1 among brands, the same position as in August 2025. Volume is up 78.2% on August 2025 (257) and down 4.6% on July 2026 (480).
Over the 36 months shown, BMW has registered 12 402 cars in Estonia, an average of 345 a month. Its strongest month was December 2024 with 637 and its weakest January 2025 with 104. Its market share has moved from 11.0% in September 2023 to 9.0% in March 2025 and 14.0% now.
Its best-selling model in August 2026 was the 3 SERIES with 119 registrations, followed by the 5 SERIES (96) and the X5 (46). The table below lists all 24 BMW models registered in the month. Year to date the 3 SERIES leads the brand's line-up with 841. Most 3 SERIES registrations were used imports (117) rather than new cars (2).
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 1 | 0 | 3 SERIES | 2 | 117 | 119 | −13.1% | +67.6% | 841 |
| 3 | 0 | 5 SERIES | 1 | 95 | 96 | −19.3% | +60.0% | 677 |
| 16 | −3 | X5 | 12 | 34 | 46 | −8.0% | – | 303 |
| 28 | – | X3 | 18 | 11 | 29 | – | – | 161 |
| 34 | – | X7 | 19 | 7 | 26 | – | – | 114 |
| 40 | – | X1 | 6 | 13 | 19 | – | – | 111 |
| 43 | – | 4 SERIES | 0 | 17 | 17 | – | – | 110 |
| 45 | – | 1 SERIES | 0 | 16 | 16 | – | – | 123 |
| 49 | – | IX | 4 | 11 | 15 | – | – | 84 |
| 62 | – | 2 SERIES | 0 | 12 | 12 | – | – | 77 |
| 63 | – | X6 | 5 | 7 | 12 | – | – | 64 |
| 73 | – | 7 SERIES | 0 | 10 | 10 | – | – | 70 |
| 80 | – | I4 | 4 | 5 | 9 | – | – | 42 |
| 112 | – | X2 | 1 | 5 | 6 | – | – | 25 |
| 124 | – | X4 | 0 | 5 | 5 | – | – | 62 |
| 148 | – | IX1 | 2 | 2 | 4 | – | – | 25 |
| 180 | – | 6 SERIES | 0 | 3 | 3 | – | – | 34 |
| 181 | – | 8 SERIES | 0 | 3 | 3 | – | – | 18 |
| 182 | – | I5 | 0 | 3 | 3 | – | – | 17 |
| 183 | – | IX3 | 1 | 2 | 3 | – | – | 22 |
| 220 | – | XM | 0 | 2 | 2 | – | – | 11 |
| 292 | – | I8 | 0 | 1 | 1 | – | – | 4 |
| 293 | – | M | 0 | 1 | 1 | – | – | 1 |
| 294 | – | Z3 | 0 | 1 | 1 | – | – | 4 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 75 | 383 | 458 | 14.0% | 1 |
| July 2026 | 67 | 413 | 480 | 13.3% | 1 |
| June 2026 | 67 | 339 | 406 | 11.5% | 3 |
| May 2026 | 36 | 328 | 364 | 10.3% | 2 |
| April 2026 | 44 | 325 | 369 | 10.4% | 2 |
| March 2026 | 72 | 267 | 339 | 10.6% | 2 |
| February 2026 | 43 | 222 | 265 | 11.7% | 1 |
| January 2026 | 71 | 275 | 346 | 13.5% | 1 |
| December 2025 | 40 | 217 | 257 | 11.9% | 2 |
| November 2025 | 57 | 249 | 306 | 13.4% | 1 |
| October 2025 | 52 | 292 | 344 | 13.8% | 1 |
| September 2025 | 44 | 284 | 328 | 13.3% | 1 |
| August 2025 | 42 | 215 | 257 | 12.2% | 1 |
| July 2025 | 39 | 253 | 292 | 12.5% | 1 |
| June 2025 | 55 | 195 | 250 | 10.0% | 3 |
| May 2025 | 27 | 174 | 201 | 8.5% | 3 |
| April 2025 | 29 | 177 | 206 | 10.5% | 2 |
| March 2025 | 10 | 148 | 158 | 9.0% | 3 |
| February 2025 | 13 | 109 | 122 | 10.3% | 2 |
| January 2025 | 6 | 98 | 104 | 10.0% | 2 |
| December 2024 | 44 | 593 | 637 | 9.0% | 4 |
| November 2024 | 47 | 440 | 487 | 8.1% | 4 |
| October 2024 | 47 | 449 | 496 | 9.5% | 2 |
| September 2024 | 65 | 390 | 455 | 10.7% | 2 |
| August 2024 | 41 | 374 | 415 | 11.1% | 1 |
| July 2024 | 35 | 363 | 398 | 10.2% | 2 |
| June 2024 | 31 | 336 | 367 | 10.3% | 2 |
| May 2024 | 71 | 360 | 431 | 11.0% | 1 |
| April 2024 | 38 | 348 | 386 | 10.9% | 2 |
| March 2024 | 53 | 270 | 323 | 9.7% | 3 |
| February 2024 | 52 | 240 | 292 | 10.0% | 3 |
| January 2024 | 35 | 265 | 300 | 9.9% | 3 |
| December 2023 | 35 | 278 | 313 | 9.2% | 3 |
| November 2023 | 23 | 367 | 390 | 10.3% | 2 |
| October 2023 | 53 | 377 | 430 | 11.1% | 1 |
| September 2023 | 60 | 370 | 430 | 11.0% | 2 |