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CUPRA

Estonia · August 2026 · Total 23 · Share 0.7% · #25

CUPRA registered 23 passenger cars in Estonia in August 2026, 16 of them new and 7 used imports. That gave it a 0.7% share of the market and rank #25 among brands, down 4 places from #21 in August 2025. Volume is down 41.0% on July 2026 (39).

Over the 36 months shown, CUPRA has registered 758 cars in Estonia, an average of 21 a month. Its strongest month was December 2024 with 54 and its weakest February 2025 with 6. Its market share has moved from 0.7% in September 2023 to 1.1% in March 2025 and 0.7% now.

Its best-selling model in August 2026 was the LEON with 9 registrations, followed by the FORMENTOR (7) and the TERRAMAR (5). The table below lists all 4 CUPRA models registered in the month. Year to date the FORMENTOR leads the brand's line-up with 86. 7 of the LEON registrations were new cars and 2 used imports.

36-month trend

0142741542023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalMoMYoYYTD
81–LEON729––47
98–FORMENTOR437––86
125–TERRAMAR505––50
224–BORN022––8

36-month trend

MonthNewUsedTotalShare#
August 2026167230.7%25
July 2026318391.1%19
June 2026265310.9%21
May 2026187250.7%23
April 2026145190.5%27
March 2026174210.7%24
February 2026155200.9%22
January 2026241251.0%23
December 202594130.6%25
November 2025107170.8%23
October 2025164200.8%25
September 2025132150.6%24
August 2025168241.1%21
July 2025123150.6%24
June 2025177241.0%20
May 2025134170.7%23
April 2025151160.8%22
March 2025182201.1%18
February 20255160.5%25
January 20255380.8%23
December 20244212540.8%23
November 2024319400.7%24
October 2024276330.6%25
September 202464100.2%32
August 2024144180.5%25
July 2024216270.7%24
June 2024201210.6%24
May 2024159240.6%24
April 20249090.3%31
March 2024133160.5%26
February 2024122140.5%26
January 2024121130.4%26
December 2023170170.5%26
November 2023185230.6%25
October 2023122140.4%27
September 2023207270.7%26