FORD
Estonia · August 2026 · Total 63 · Share 1.9% · #14
FORD registered 63 passenger cars in Estonia in August 2026, 10 of them new and 53 used imports. That gave it a 1.9% share of the market and rank #14 among brands, down 2 places from #12 in August 2025. Volume is up 31.3% on August 2025 (48) and down 26.7% on July 2026 (86).
Over the 36 months shown, FORD has registered 2 868 cars in Estonia, an average of 80 a month. Its strongest month was September 2023 with 159 and its weakest January 2025 with 23. Its market share has moved from 4.1% in September 2023 to 1.8% in March 2025 and 1.9% now.
Its best-selling model in August 2026 was the FOCUS with 15 registrations, followed by the MONDEO (8) and the TRANSIT (7). The table below lists all 16 FORD models registered in the month. Year to date the FOCUS leads the brand's line-up with 102. Most FOCUS registrations were used imports (15) rather than new cars (0).
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 51 | – | FOCUS | 0 | 15 | 15 | – | – | 102 |
| 91 | – | MONDEO | 0 | 8 | 8 | – | – | 67 |
| 99 | – | TRANSIT | 2 | 5 | 7 | – | – | 40 |
| 126 | – | FIESTA | 0 | 5 | 5 | – | – | 35 |
| 127 | – | KUGA | 2 | 3 | 5 | – | – | 37 |
| 128 | – | TOURNEO | 1 | 4 | 5 | – | – | 70 |
| 187 | – | EXPLORER | 3 | 0 | 3 | – | – | 14 |
| 188 | – | MUSTANG | 0 | 3 | 3 | – | – | 22 |
| 189 | – | PUMA | 2 | 1 | 3 | – | – | 14 |
| 226 | – | GRAND C-MAX | 0 | 2 | 2 | – | – | 9 |
| 227 | – | S-MAX | 0 | 2 | 2 | – | – | 34 |
| 334 | – | C-MAX | 0 | 1 | 1 | – | – | 18 |
| 335 | – | F-150 | 0 | 1 | 1 | – | – | 3 |
| 336 | – | KA | 0 | 1 | 1 | – | – | 2 |
| 337 | – | MODEL | 0 | 1 | 1 | – | – | 1 |
| 338 | – | SIERRA | 0 | 1 | 1 | – | – | 1 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 10 | 53 | 63 | 1.9% | 14 |
| July 2026 | 13 | 73 | 86 | 2.4% | 11 |
| June 2026 | 10 | 55 | 65 | 1.9% | 12 |
| May 2026 | 11 | 47 | 58 | 1.6% | 13 |
| April 2026 | 13 | 58 | 71 | 2.0% | 13 |
| March 2026 | 34 | 48 | 82 | 2.6% | 11 |
| February 2026 | 18 | 45 | 63 | 2.8% | 12 |
| January 2026 | 14 | 37 | 51 | 2.0% | 12 |
| December 2025 | 15 | 30 | 45 | 2.1% | 11 |
| November 2025 | 31 | 42 | 73 | 3.2% | 10 |
| October 2025 | 13 | 38 | 51 | 2.0% | 12 |
| September 2025 | 10 | 43 | 53 | 2.1% | 11 |
| August 2025 | 12 | 36 | 48 | 2.3% | 12 |
| July 2025 | 22 | 52 | 74 | 3.2% | 11 |
| June 2025 | 12 | 35 | 47 | 1.9% | 12 |
| May 2025 | 7 | 35 | 42 | 1.8% | 14 |
| April 2025 | 12 | 28 | 40 | 2.1% | 13 |
| March 2025 | 9 | 23 | 32 | 1.8% | 16 |
| February 2025 | 15 | 14 | 29 | 2.5% | 13 |
| January 2025 | 9 | 14 | 23 | 2.2% | 12 |
| December 2024 | 57 | 102 | 159 | 2.3% | 10 |
| November 2024 | 19 | 119 | 138 | 2.3% | 11 |
| October 2024 | 24 | 97 | 121 | 2.3% | 11 |
| September 2024 | 17 | 97 | 114 | 2.7% | 12 |
| August 2024 | 21 | 92 | 113 | 3.0% | 11 |
| July 2024 | 16 | 108 | 124 | 3.2% | 9 |
| June 2024 | 11 | 80 | 91 | 2.6% | 10 |
| May 2024 | 24 | 97 | 121 | 3.1% | 9 |
| April 2024 | 17 | 72 | 89 | 2.5% | 10 |
| March 2024 | 14 | 79 | 93 | 2.8% | 10 |
| February 2024 | 12 | 68 | 80 | 2.7% | 10 |
| January 2024 | 20 | 64 | 84 | 2.8% | 10 |
| December 2023 | 14 | 56 | 70 | 2.1% | 14 |
| November 2023 | 32 | 81 | 113 | 3.0% | 9 |
| October 2023 | 27 | 76 | 103 | 2.7% | 10 |
| September 2023 | 17 | 142 | 159 | 4.1% | 9 |