KIA
Estonia · August 2026 · Total 123 · Share 3.8% · #9
KIA registered 123 passenger cars in Estonia in August 2026, 88 of them new and 35 used imports. That gave it a 3.8% share of the market and rank #9 among brands, down 2 places from #7 in August 2025. Volume is up 10.8% on August 2025 (111) and up 7.0% on July 2026 (115).
Over the 36 months shown, KIA has registered 4 634 cars in Estonia, an average of 129 a month. Its strongest month was May 2024 with 242 and its weakest February 2025 with 39. Its market share has moved from 4.1% in September 2023 to 4.8% in March 2025 and 3.8% now.
Its best-selling model in August 2026 was the SPORTAGE with 46 registrations, followed by the SELTOS (14) and the XCEED (13). The table below lists all 20 KIA models registered in the month. Year to date the SPORTAGE leads the brand's line-up with 373. 42 of the SPORTAGE registrations were new cars and 4 used imports.
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 17 | +5 | SPORTAGE | 42 | 4 | 46 | +24.3% | −35.2% | 373 |
| 55 | – | SELTOS | 14 | 0 | 14 | – | – | 19 |
| 56 | – | XCEED | 12 | 1 | 13 | – | – | 127 |
| 92 | – | K4 | 8 | 0 | 8 | – | – | 38 |
| 114 | – | CEED | 1 | 5 | 6 | – | – | 54 |
| 115 | – | NIRO | 2 | 4 | 6 | – | – | 35 |
| 132 | – | CARNIVAL | 0 | 5 | 5 | – | – | 30 |
| 133 | – | SORENTO | 0 | 5 | 5 | – | – | 60 |
| 157 | – | EV2 | 4 | 0 | 4 | – | – | 7 |
| 193 | – | STONIC | 3 | 0 | 3 | – | – | 31 |
| 231 | – | CARENS | 0 | 2 | 2 | – | – | 6 |
| 232 | – | EV6 | 0 | 2 | 2 | – | – | 27 |
| 233 | – | EV9 | 0 | 2 | 2 | – | – | 8 |
| 367 | – | EV3 | 1 | 0 | 1 | – | – | 19 |
| 368 | – | EV4 | 0 | 1 | 1 | – | – | 10 |
| 369 | – | OPTIMA | 0 | 1 | 1 | – | – | 8 |
| 370 | – | PICANTO | 1 | 0 | 1 | – | – | 7 |
| 371 | – | PROCEED | 0 | 1 | 1 | – | – | 4 |
| 372 | – | RIO | 0 | 1 | 1 | – | – | 2 |
| 373 | – | STINGER | 0 | 1 | 1 | – | – | 2 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 88 | 35 | 123 | 3.8% | 9 |
| July 2026 | 77 | 38 | 115 | 3.2% | 10 |
| June 2026 | 108 | 22 | 130 | 3.7% | 9 |
| May 2026 | 51 | 31 | 82 | 2.3% | 10 |
| April 2026 | 67 | 25 | 92 | 2.6% | 9 |
| March 2026 | 92 | 17 | 109 | 3.4% | 9 |
| February 2026 | 106 | 17 | 123 | 5.4% | 7 |
| January 2026 | 98 | 13 | 111 | 4.3% | 9 |
| December 2025 | 54 | 13 | 67 | 3.1% | 10 |
| November 2025 | 44 | 15 | 59 | 2.6% | 11 |
| October 2025 | 120 | 14 | 134 | 5.4% | 7 |
| September 2025 | 83 | 19 | 102 | 4.1% | 10 |
| August 2025 | 97 | 14 | 111 | 5.3% | 7 |
| July 2025 | 103 | 16 | 119 | 5.1% | 9 |
| June 2025 | 105 | 9 | 114 | 4.5% | 9 |
| May 2025 | 80 | 13 | 93 | 3.9% | 10 |
| April 2025 | 72 | 21 | 93 | 4.8% | 7 |
| March 2025 | 66 | 18 | 84 | 4.8% | 7 |
| February 2025 | 31 | 8 | 39 | 3.3% | 11 |
| January 2025 | 39 | 9 | 48 | 4.6% | 8 |
| December 2024 | 158 | 34 | 192 | 2.7% | 9 |
| November 2024 | 165 | 32 | 197 | 3.3% | 9 |
| October 2024 | 175 | 36 | 211 | 4.1% | 9 |
| September 2024 | 152 | 27 | 179 | 4.2% | 9 |
| August 2024 | 99 | 26 | 125 | 3.4% | 10 |
| July 2024 | 125 | 27 | 152 | 3.9% | 8 |
| June 2024 | 125 | 16 | 141 | 4.0% | 8 |
| May 2024 | 210 | 32 | 242 | 6.2% | 7 |
| April 2024 | 123 | 16 | 139 | 3.9% | 8 |
| March 2024 | 137 | 33 | 170 | 5.1% | 8 |
| February 2024 | 112 | 31 | 143 | 4.9% | 8 |
| January 2024 | 101 | 26 | 127 | 4.2% | 8 |
| December 2023 | 97 | 24 | 121 | 3.6% | 8 |
| November 2023 | 145 | 35 | 180 | 4.8% | 8 |
| October 2023 | 166 | 40 | 206 | 5.3% | 8 |
| September 2023 | 128 | 33 | 161 | 4.1% | 8 |