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LAND ROVER

Estonia · August 2026 · Total 36 · Share 1.1% · #19

LAND ROVER registered 36 passenger cars in Estonia in August 2026, 15 of them new and 21 used imports. That gave it a 1.1% share of the market and rank #19 among brands, up 4 places from #23 in August 2025. Volume is down 12.2% on July 2026 (41).

Over the 36 months shown, LAND ROVER has registered 1 113 cars in Estonia, an average of 31 a month. Its strongest month was December 2024 with 80 and its weakest January 2025 with 10. Its market share has moved from 0.9% in September 2023 to 0.7% in March 2025 and 1.1% now.

Its best-selling model in August 2026 was the RANGE ROVER with 24 registrations, followed by the DEFENDER (6) and the DISCOVERY (6). Year to date the RANGE ROVER leads the brand's line-up with 168. Most RANGE ROVER registrations were used imports (13) rather than new cars (11).

36-month trend

0204060802023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalMoMYoYYTD
37–RANGE ROVER111324––168
116–DEFENDER426––48
117–DISCOVERY066––48

36-month trend

MonthNewUsedTotalShare#
August 20261521361.1%19
July 20261427411.1%18
June 20261119300.9%22
May 20261315280.8%21
April 20261616320.9%22
March 20262220421.3%19
February 2026323261.2%17
January 20261019291.1%20
December 2025714211.0%19
November 2025613190.8%22
October 20251016261.0%19
September 20251014241.0%20
August 20251013231.1%23
July 202593120.5%26
June 2025612180.7%24
May 202573100.4%25
April 202589170.9%20
March 202584120.7%23
February 202577141.2%18
January 202573101.0%20
December 20243446801.1%19
November 20241838560.9%20
October 2024831390.8%22
September 20241128390.9%21
August 20241039491.3%19
July 20241422360.9%23
June 2024824320.9%22
May 20241822401.0%21
April 2024727341.0%21
March 20241811290.9%22
February 20241119301.0%22
January 20241517321.1%21
December 20231024341.0%21
November 20232417411.1%19
October 2023830381.0%23
September 20231024340.9%23