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MAZDA

Estonia · August 2026 · Total 35 · Share 1.1% · #21

MAZDA registered 35 passenger cars in Estonia in August 2026, 16 of them new and 19 used imports. That gave it a 1.1% share of the market and rank #21 among brands, up 3 places from #24 in August 2025. Volume is up 6.1% on July 2026 (33).

Over the 36 months shown, MAZDA has registered 1 072 cars in Estonia, an average of 30 a month. Its strongest month was October 2023 with 64 and its weakest January 2025 with 4. Its market share has moved from 0.9% in September 2023 to 1.7% in March 2025 and 1.1% now.

Its best-selling model in August 2026 was the CX-5 with 9 registrations, followed by the 6 (7) and the 6E (5). The table below lists all 12 MAZDA models registered in the month. Year to date the CX-5 leads the brand's line-up with 59. Most CX-5 registrations were used imports (5) rather than new cars (4).

36-month trend

0163248642023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalMoMYoYYTD
83CX-545959
104607737
1356E50522
159322423
236CX-3020230
237CX-802028
39050112
391CX-30113
392CX-6010128
393MX-300118
394MX-501119
395PREMACY0111

36-month trend

MonthNewUsedTotalShare#
August 20261619351.1%21
July 20261716330.9%24
June 20262210320.9%20
May 20261821391.1%18
April 20262022421.2%17
March 2026178250.8%22
February 202698170.8%24
January 2026814220.9%24
December 202558130.6%26
November 202589170.8%24
October 20251110210.8%24
September 202577140.6%25
August 2025712190.9%24
July 2025611170.7%23
June 20251210220.9%21
May 2025810180.8%22
April 2025510150.8%23
March 20251911301.7%17
February 20253140.3%29
January 20252240.4%29
December 20242817450.6%24
November 20242427510.9%23
October 20241619350.7%23
September 2024178250.6%23
August 20242017371.0%22
July 20242721481.2%20
June 20242317401.1%19
May 20243217491.3%19
April 20243117481.4%18
March 2024157220.7%24
February 20241616321.1%21
January 20241116270.9%23
December 20232815431.3%17
November 20232013330.9%22
October 20234222641.7%16
September 20231222340.9%24