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PORSCHE

Estonia · August 2026 · Total 44 · Share 1.3% · #17

PORSCHE registered 44 passenger cars in Estonia in August 2026, 15 of them new and 29 used imports. That gave it a 1.3% share of the market and rank #17 among brands, down 4 places from #13 in August 2025. Volume is up 10.0% on August 2025 (40) and up 12.8% on July 2026 (39).

Over the 36 months shown, PORSCHE has registered 1 632 cars in Estonia, an average of 45 a month. Its strongest month was December 2024 with 100 and its weakest January 2025 with 13. Its market share has moved from 1.4% in September 2023 to 2.2% in March 2025 and 1.3% now.

Its best-selling model in August 2026 was the CAYENNE with 15 registrations, followed by the 911 (10) and the TAYCAN (9). The table below lists all 8 PORSCHE models registered in the month. Year to date the CAYENNE leads the brand's line-up with 127. Most CAYENNE registrations were used imports (10) rather than new cars (5).

36-month trend

02550751002023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewUsedTotalMoMYoYYTD
53CAYENNE51015127
76911371080
86TAYCAN45936
166MACAN22436
202PANAMERA12340
42971801110
4309280112
431BOXSTER0117

36-month trend

MonthNewUsedTotalShare#
August 20261529441.3%17
July 20261227391.1%23
June 20261923421.2%18
May 20261831491.4%16
April 20261835531.5%16
March 20261424381.2%21
February 2026925341.5%15
January 20262220421.6%16
December 2025911200.9%20
November 20251113241.1%18
October 20251122331.3%16
September 20251928471.9%15
August 20251030401.9%13
July 20251127381.6%15
June 20252917461.8%13
May 20252129502.1%13
April 20251917361.8%14
March 20251820382.2%14
February 2025910191.6%16
January 202558131.3%16
December 202434661001.4%15
November 20242331540.9%21
October 20243334671.3%18
September 20244128691.6%16
August 20242327501.3%18
July 20242525501.3%19
June 20242144651.8%14
May 20242422461.2%20
April 20242931601.7%14
March 20244127682.0%13
February 20241816341.2%18
January 20243816541.8%15
December 2023916250.7%23
November 20231621371.0%20
October 20233124551.4%17
September 20232132531.4%18