SUBARU
Estonia · August 2026 · Total 47 · Share 1.4% · #16
SUBARU registered 47 passenger cars in Estonia in August 2026, 27 of them new and 20 used imports. That gave it a 1.4% share of the market and rank #16 among brands, the same position as in August 2025. Volume is up 38.2% on August 2025 (34) and up 4.4% on July 2026 (45).
Over the 36 months shown, SUBARU has registered 2 186 cars in Estonia, an average of 61 a month. Its strongest month was December 2024 with 146 and its weakest January 2025 with 8. Its market share has moved from 2.7% in September 2023 to 0.7% in March 2025 and 1.4% now.
Its best-selling model in August 2026 was the OUTBACK with 25 registrations, followed by the FORESTER (8) and the CROSSTREK (7). The table below lists all 7 SUBARU models registered in the month. Year to date the OUTBACK leads the brand's line-up with 272. Most OUTBACK registrations were used imports (16) rather than new cars (9).
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 36 | −11 | OUTBACK | 9 | 16 | 25 | −24.2% | – | 272 |
| 95 | – | FORESTER | 6 | 2 | 8 | – | – | 50 |
| 110 | – | CROSSTREK | 7 | 0 | 7 | – | – | 32 |
| 208 | – | UNCHARTED | 3 | 0 | 3 | – | – | 11 |
| 254 | – | SOLTERRA | 2 | 0 | 2 | – | – | 14 |
| 449 | – | IMPREZA | 0 | 1 | 1 | – | – | 11 |
| 450 | – | LEGACY | 0 | 1 | 1 | – | – | 7 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 27 | 20 | 47 | 1.4% | 16 |
| July 2026 | 23 | 22 | 45 | 1.2% | 16 |
| June 2026 | 20 | 29 | 49 | 1.4% | 17 |
| May 2026 | 22 | 30 | 52 | 1.5% | 15 |
| April 2026 | 12 | 28 | 40 | 1.1% | 18 |
| March 2026 | 28 | 40 | 68 | 2.1% | 15 |
| February 2026 | 40 | 7 | 47 | 2.1% | 13 |
| January 2026 | 49 | 6 | 55 | 2.1% | 11 |
| December 2025 | 25 | 4 | 29 | 1.4% | 17 |
| November 2025 | 36 | 9 | 45 | 2.0% | 14 |
| October 2025 | 32 | 7 | 39 | 1.6% | 14 |
| September 2025 | 43 | 5 | 48 | 1.9% | 14 |
| August 2025 | 31 | 3 | 34 | 1.6% | 16 |
| July 2025 | 32 | 2 | 34 | 1.5% | 16 |
| June 2025 | 37 | 8 | 45 | 1.8% | 14 |
| May 2025 | 20 | 3 | 23 | 1.0% | 21 |
| April 2025 | 14 | 3 | 17 | 0.9% | 21 |
| March 2025 | 8 | 5 | 13 | 0.7% | 22 |
| February 2025 | 3 | 6 | 9 | 0.8% | 23 |
| January 2025 | 6 | 2 | 8 | 0.8% | 24 |
| December 2024 | 59 | 87 | 146 | 2.1% | 11 |
| November 2024 | 36 | 94 | 130 | 2.2% | 12 |
| October 2024 | 26 | 90 | 116 | 2.2% | 12 |
| September 2024 | 32 | 62 | 94 | 2.2% | 13 |
| August 2024 | 46 | 23 | 69 | 1.9% | 14 |
| July 2024 | 72 | 11 | 83 | 2.1% | 15 |
| June 2024 | 86 | 5 | 91 | 2.6% | 11 |
| May 2024 | 101 | 8 | 109 | 2.8% | 10 |
| April 2024 | 66 | 9 | 75 | 2.1% | 12 |
| March 2024 | 74 | 8 | 82 | 2.5% | 12 |
| February 2024 | 56 | 4 | 60 | 2.1% | 12 |
| January 2024 | 56 | 11 | 67 | 2.2% | 12 |
| December 2023 | 55 | 9 | 64 | 1.9% | 15 |
| November 2023 | 69 | 9 | 78 | 2.1% | 11 |
| October 2023 | 58 | 12 | 70 | 1.8% | 13 |
| September 2023 | 93 | 12 | 105 | 2.7% | 11 |