TESLA
Estonia · August 2026 · Total 89 · Share 2.7% · #11
TESLA registered 89 passenger cars in Estonia in August 2026, 18 of them new and 71 used imports. That gave it a 2.7% share of the market and rank #11 among brands, up 4 places from #15 in August 2025. Volume is up 154.3% on August 2025 (35) and up 23.6% on July 2026 (72).
Over the 36 months shown, TESLA has registered 1 774 cars in Estonia, an average of 49 a month. Its strongest month was August 2026 with 89 and its weakest February 2026 with 28. Its market share has moved from 1.4% in September 2023 to 3.8% in March 2025 and 2.7% now.
Its best-selling model in August 2026 was the MODEL Y with 48 registrations, followed by the MODEL 3 (27) and the MODEL S (12). The table below lists all 4 TESLA models registered in the month. Year to date the MODEL Y leads the brand's line-up with 223. Most MODEL Y registrations were used imports (30) rather than new cars (18).
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 12 | +12 | MODEL Y | 18 | 30 | 48 | +41.2% | – | 223 |
| 32 | – | MODEL 3 | 0 | 27 | 27 | – | – | 179 |
| 68 | – | MODEL S | 0 | 12 | 12 | – | – | 67 |
| 255 | – | MODEL X | 0 | 2 | 2 | – | – | 24 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 18 | 71 | 89 | 2.7% | 11 |
| July 2026 | 5 | 67 | 72 | 2.0% | 13 |
| June 2026 | 1 | 50 | 51 | 1.5% | 14 |
| May 2026 | 3 | 77 | 80 | 2.3% | 11 |
| April 2026 | 2 | 66 | 68 | 1.9% | 14 |
| March 2026 | 5 | 50 | 55 | 1.7% | 16 |
| February 2026 | 0 | 28 | 28 | 1.2% | 16 |
| January 2026 | 8 | 42 | 50 | 2.0% | 13 |
| December 2025 | 5 | 36 | 41 | 1.9% | 13 |
| November 2025 | 4 | 45 | 49 | 2.2% | 13 |
| October 2025 | 4 | 38 | 42 | 1.7% | 13 |
| September 2025 | 3 | 50 | 53 | 2.1% | 13 |
| August 2025 | 4 | 31 | 35 | 1.7% | 15 |
| July 2025 | 1 | 38 | 39 | 1.7% | 14 |
| June 2025 | 7 | 34 | 41 | 1.6% | 15 |
| May 2025 | 1 | 32 | 33 | 1.4% | 18 |
| April 2025 | 10 | 33 | 43 | 2.2% | 12 |
| March 2025 | 7 | 59 | 66 | 3.8% | 11 |
| February 2025 | 3 | 52 | 55 | 4.7% | 9 |
| January 2025 | 13 | 42 | 55 | 5.3% | 7 |
| December 2024 | 7 | 65 | 72 | 1.0% | 20 |
| November 2024 | 7 | 56 | 63 | 1.1% | 19 |
| October 2024 | 18 | 49 | 67 | 1.3% | 19 |
| September 2024 | 10 | 33 | 43 | 1.0% | 20 |
| August 2024 | 15 | 21 | 36 | 1.0% | 23 |
| July 2024 | 18 | 22 | 40 | 1.0% | 22 |
| June 2024 | 12 | 17 | 29 | 0.8% | 23 |
| May 2024 | 12 | 20 | 32 | 0.8% | 23 |
| April 2024 | 17 | 17 | 34 | 1.0% | 22 |
| March 2024 | 17 | 21 | 38 | 1.1% | 20 |
| February 2024 | 12 | 26 | 38 | 1.3% | 17 |
| January 2024 | 19 | 16 | 35 | 1.2% | 20 |
| December 2023 | 32 | 21 | 53 | 1.6% | 16 |
| November 2023 | 20 | 25 | 45 | 1.2% | 18 |
| October 2023 | 16 | 33 | 49 | 1.3% | 19 |
| September 2023 | 21 | 34 | 55 | 1.4% | 16 |