TOYOTA
Estonia · August 2026 · Total 300 · Share 9.2% · #3
TOYOTA registered 300 passenger cars in Estonia in August 2026, 252 of them new and 48 used imports. That gave it a 9.2% share of the market and rank #3 among brands, the same position as in August 2025. Volume is up 61.3% on August 2025 (186) and up 2.7% on July 2026 (292).
Over the 36 months shown, TOYOTA has registered 13 170 cars in Estonia, an average of 366 a month. Its strongest month was December 2024 with 834 and its weakest December 2025 with 127. Its market share has moved from 12.0% in September 2023 to 15.7% in March 2025 and 9.2% now.
Its best-selling model in August 2026 was the COROLLA with 98 registrations, followed by the RAV4 (45) and the BZ4X (32). The table below lists all 16 TOYOTA models registered in the month. Year to date the COROLLA leads the brand's line-up with 787. 85 of the COROLLA registrations were new cars and 13 used imports.
36-month trend
Models · August 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 2 | +4 | COROLLA | 85 | 13 | 98 | +55.6% | +42.0% | 787 |
| 18 | −11 | RAV4 | 40 | 5 | 45 | −26.2% | −15.1% | 449 |
| 24 | – | BZ4X | 32 | 0 | 32 | – | – | 148 |
| 26 | – | C-HR | 25 | 6 | 31 | – | – | 393 |
| 33 | −16 | YARIS CROSS | 27 | 0 | 27 | −38.6% | – | 673 |
| 35 | – | CAMRY | 24 | 2 | 26 | – | – | 102 |
| 47 | – | YARIS | 13 | 3 | 16 | – | – | 365 |
| 144 | – | AVENSIS | 0 | 5 | 5 | – | – | 40 |
| 169 | – | AURIS | 0 | 4 | 4 | – | – | 26 |
| 170 | – | PROACE | 3 | 1 | 4 | – | – | 71 |
| 210 | – | MIRAI | 0 | 3 | 3 | – | – | 17 |
| 256 | – | AYGO | 2 | 0 | 2 | – | – | 74 |
| 257 | – | LAND CRUISER | 1 | 1 | 2 | – | – | 39 |
| 258 | – | MR2 | 0 | 2 | 2 | – | – | 3 |
| 259 | – | VERSO | 0 | 2 | 2 | – | – | 12 |
| 455 | – | TUNDRA | 0 | 1 | 1 | – | – | 3 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 252 | 48 | 300 | 9.2% | 3 |
| July 2026 | 231 | 61 | 292 | 8.1% | 5 |
| June 2026 | 442 | 51 | 493 | 14.0% | 1 |
| May 2026 | 612 | 37 | 649 | 18.4% | 1 |
| April 2026 | 601 | 48 | 649 | 18.3% | 1 |
| March 2026 | 362 | 61 | 423 | 13.3% | 1 |
| February 2026 | 162 | 68 | 230 | 10.1% | 3 |
| January 2026 | 158 | 41 | 199 | 7.8% | 3 |
| December 2025 | 104 | 23 | 127 | 5.9% | 7 |
| November 2025 | 160 | 24 | 184 | 8.1% | 4 |
| October 2025 | 189 | 39 | 228 | 9.1% | 3 |
| September 2025 | 162 | 28 | 190 | 7.7% | 4 |
| August 2025 | 156 | 30 | 186 | 8.8% | 3 |
| July 2025 | 163 | 47 | 210 | 9.0% | 2 |
| June 2025 | 221 | 19 | 240 | 9.6% | 4 |
| May 2025 | 363 | 39 | 402 | 16.9% | 1 |
| April 2025 | 334 | 30 | 364 | 18.6% | 1 |
| March 2025 | 256 | 21 | 277 | 15.7% | 1 |
| February 2025 | 134 | 28 | 162 | 13.7% | 1 |
| January 2025 | 142 | 20 | 162 | 15.6% | 1 |
| December 2024 | 756 | 78 | 834 | 11.8% | 1 |
| November 2024 | 560 | 66 | 626 | 10.4% | 2 |
| October 2024 | 395 | 50 | 445 | 8.6% | 3 |
| September 2024 | 337 | 81 | 418 | 9.8% | 3 |
| August 2024 | 272 | 76 | 348 | 9.3% | 3 |
| July 2024 | 266 | 65 | 331 | 8.5% | 4 |
| June 2024 | 305 | 57 | 362 | 10.2% | 3 |
| May 2024 | 311 | 63 | 374 | 9.5% | 3 |
| April 2024 | 342 | 42 | 384 | 10.8% | 3 |
| March 2024 | 299 | 51 | 350 | 10.5% | 2 |
| February 2024 | 304 | 40 | 344 | 11.8% | 1 |
| January 2024 | 342 | 54 | 396 | 13.1% | 1 |
| December 2023 | 512 | 43 | 555 | 16.4% | 1 |
| November 2023 | 484 | 61 | 545 | 14.5% | 1 |
| October 2023 | 357 | 65 | 422 | 10.9% | 2 |
| September 2023 | 400 | 69 | 469 | 12.0% | 1 |