AUDI
United Kingdom · Q1 2026 · Total 31 289 · Share 5.0% · #5
AUDI recorded 31 289 first registrations of cars in the United Kingdom in Q1 2026, including 7 755 battery-electric cars and 3 284 plug-in hybrids. That gave it a 5.0% share of the market and rank #5 among brands, up 2 places from #7 in Q1 2025. Volume is up 9.6% on Q1 2025 (28 553) and up 13.6% on Q4 2025 (27 545).
Over the 12 quarters shown, AUDI has registered 377 433 cars in the United Kingdom, an average of 31 453 a quarter. Its strongest quarter was Q3 2023 with 36 539 and its weakest Q4 2024 with 24 855. Its market share has moved from 7.7% in Q2 2023 to 5.5% in Q4 2024 and 5.0% now.
Its best-selling model in Q1 2026 was the A3 with 5 948 registrations, followed by the A1 (4 120) and the Q4 (3 688). The table below lists all 37 AUDI models registered in the quarter. Year to date the A3 leads the brand's line-up with 5 948.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 27 | −10 | A3 | 5 948 | 0 | 1 290 | 0.9% | +2.2% | +20.6% | 5 948 |
| 44 | +9 | A1 | 4 120 | 0 | 0 | 0.7% | +55.5% | +14.4% | 4 120 |
| 53 | −19 | Q4 | 3 688 | 3 688 | 0 | 0.6% | +10.2% | −15.2% | 3 688 |
| 66 | +2 | Q2 | 3 171 | 0 | 0 | 0.5% | +38.1% | +60.2% | 3 171 |
| 71 | −26 | Q6 | 2 921 | 2 921 | 0 | 0.5% | +0.2% | −3.1% | 2 921 |
| 75 | +12 | Q3 | 2 801 | 0 | 374 | 0.4% | +44.1% | −18.4% | 2 801 |
| 90 | −33 | A5 | 2 228 | 0 | 786 | 0.4% | −14.1% | +46.3% | 2 228 |
| 111 | −4 | Q5 | 1 780 | 5 | 385 | 0.3% | +21.3% | +97.3% | 1 780 |
| 129 | −25 | A6 | 1 418 | 777 | 276 | 0.2% | −6.0% | +103.2% | 1 418 |
| 184 | −19 | Q7 | 613 | 0 | 133 | 0.1% | +20.4% | −41.3% | 613 |
| 196 | −17 | S3 | 491 | 0 | 0 | 0.1% | +17.5% | +38.3% | 491 |
| 224 | −22 | RS3 | 337 | 0 | 0 | 0.1% | +10.9% | −52.6% | 337 |
| 244 | −1 | SQ6 | 201 | 201 | 0 | 0.0% | +51.1% | +86.1% | 201 |
| 248 | −35 | Q8 | 190 | 0 | 29 | 0.0% | −25.2% | −45.6% | 190 |
| 251 | −12 | A4 | 181 | 0 | 0 | 0.0% | +28.4% | −1.6% | 181 |
| 254 | −24 | S5 | 166 | 0 | 0 | 0.0% | +2.5% | −10.8% | 166 |
| 264 | −27 | E-TRON | 128 | 128 | 0 | 0.0% | −11.7% | +172.3% | 128 |
| 295 | +6 | SQ2 | 78 | 0 | 0 | 0.0% | +66.0% | +21.9% | 78 |
| 297 | −21 | SQ7 | 73 | 0 | 0 | 0.0% | 0.0% | −34.8% | 73 |
| 299 | −42 | SQ5 | 70 | 0 | 0 | 0.0% | −26.3% | −56.5% | 70 |
| 307 | −7 | RSQ8 | 58 | 0 | 0 | 0.0% | +23.4% | −30.1% | 58 |
| 324 | −33 | S6 | 41 | 35 | 0 | 0.0% | −28.1% | −58.6% | 41 |
| 347 | −57 | A8 | 24 | 0 | 11 | 0.0% | −58.6% | −27.3% | 24 |
| 352 | – | S4 | 23 | 0 | 0 | 0.0% | – | – | 23 |
| 360 | −77 | SQ8 | 18 | 0 | 0 | 0.0% | −72.3% | – | 18 |
| 376 | – | TT | 13 | 0 | 0 | 0.0% | – | – | 13 |
| 396 | – | RS6 | 8 | 0 | 0 | 0.0% | – | −93.4% | 8 |
| 422 | – | QUATTRO | 4 | 0 | 0 | 0.0% | – | – | 4 |
| 433 | – | A7 | 3 | 0 | 0 | 0.0% | – | −93.3% | 3 |
| 434 | – | RS7 | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 468 | – | S8 | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 521 | – | A2 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 522 | – | RS4 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 523 | – | RSQ3 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 524 | – | S1 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 525 | – | S7 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 526 | – | TTS | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 31 289 | 7 755 | 3 284 | 89 | 5.0% | 5 |
| Q4 2025 | 27 545 | 7 656 | 3 240 | 11 | 6.0% | 3 |
| Q3 2025 | 32 025 | 8 772 | 2 625 | 15 | 5.8% | 2 |
| Q2 2025 | 26 517 | 6 793 | 2 284 | 12 | 5.6% | 4 |
| Q1 2025 | 28 553 | 7 768 | 1 042 | 8 | 4.8% | 7 |
| Q4 2024 | 24 855 | 7 068 | 725 | 8 | 5.5% | 4 |
| Q3 2024 | 33 689 | 5 444 | 2 248 | 15 | 6.5% | 2 |
| Q2 2024 | 33 487 | 6 070 | 3 715 | 8 | 7.1% | 3 |
| Q1 2024 | 33 137 | 5 649 | 5 200 | 510 | 5.9% | 4 |
| Q4 2023 | 34 046 | 8 299 | 4 417 | 187 | 7.3% | 3 |
| Q3 2023 | 36 539 | 6 106 | 3 023 | 12 | 7.1% | 3 |
| Q2 2023 | 35 751 | 4 602 | 2 000 | 13 | 7.7% | 3 |