BMW
United Kingdom · Q1 2026 · Total 34 891 · Share 5.5% · #2
BMW recorded 34 891 first registrations of cars in the United Kingdom in Q1 2026, including 7 438 battery-electric cars and 6 479 plug-in hybrids. That gave it a 5.5% share of the market and rank #2 among brands, the same position as in Q1 2025. Volume is down 4.0% on Q1 2025 (36 359) and up 28.9% on Q4 2025 (27 065).
Over the 12 quarters shown, BMW has registered 375 542 cars in the United Kingdom, an average of 31 295 a quarter. Its strongest quarter was Q1 2024 with 37 381 and its weakest Q3 2023 with 26 405. Its market share has moved from 5.8% in Q2 2023 to 6.5% in Q4 2024 and 5.5% now.
Its best-selling model in Q1 2026 was the 1 SERIES with 7 121 registrations, followed by the X1 (3 847) and the IX (3 631). The table below lists all 25 BMW models registered in the quarter. Year to date the 1 SERIES leads the brand's line-up with 7 121.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 17 | +11 | 1 SERIES | 7 121 | 0 | 0 | 1.1% | +88.9% | +29.8% | 7 121 |
| 46 | −7 | X1 | 3 847 | 0 | 1 478 | 0.6% | +23.5% | +45.1% | 3 847 |
| 55 | −29 | IX | 3 631 | 3 631 | 0 | 0.6% | −11.4% | −15.6% | 3 631 |
| 57 | +22 | 3 SERIES | 3 568 | 0 | 1 424 | 0.6% | +67.1% | 0.0% | 3 568 |
| 79 | −3 | 2 SERIES | 2 675 | 0 | 152 | 0.4% | +23.6% | −20.0% | 2 675 |
| 84 | +31 | X5 | 2 419 | 0 | 1 553 | 0.4% | +91.7% | −4.3% | 2 419 |
| 92 | −36 | I4 | 2 218 | 2 218 | 0 | 0.4% | −14.8% | −37.7% | 2 218 |
| 97 | −31 | X3 | 2 060 | 0 | 545 | 0.3% | −14.5% | +12.0% | 2 060 |
| 136 | −22 | X2 | 1 293 | 0 | 0 | 0.2% | −2.3% | +103.9% | 1 293 |
| 141 | −5 | 5 SERIES | 1 206 | 0 | 760 | 0.2% | +42.4% | −5.3% | 1 206 |
| 145 | +8 | M SERIES | 1 130 | 0 | 383 | 0.2% | +62.1% | −28.3% | 1 130 |
| 150 | −19 | I5 | 1 023 | 1 023 | 0 | 0.2% | +5.7% | −42.8% | 1 023 |
| 163 | 0 | 4 SERIES | 819 | 0 | 0 | 0.1% | +60.3% | −31.3% | 819 |
| 193 | +24 | X7 | 517 | 0 | 0 | 0.1% | +125.8% | +13.9% | 517 |
| 201 | +113 | IX3 | 446 | 446 | 0 | 0.1% | +1174.3% | +6.4% | 446 |
| 236 | +5 | 7 SERIES | 228 | 118 | 95 | 0.0% | +65.2% | −64.4% | 228 |
| 271 | +14 | X6 | 113 | 0 | 0 | 0.0% | +88.3% | −51.9% | 113 |
| 287 | −7 | XM | 89 | 0 | 89 | 0.0% | +34.8% | −49.1% | 89 |
| 304 | −71 | X4 | 62 | 0 | 0 | 0.0% | −60.3% | −56.6% | 62 |
| 316 | −72 | Z4 | 52 | 0 | 0 | 0.0% | −59.7% | −50.5% | 52 |
| 384 | −72 | 8 SERIES | 11 | 0 | 0 | 0.0% | −69.4% | −93.9% | 11 |
| 385 | – | ALPINA | 11 | 0 | 0 | 0.0% | – | −85.1% | 11 |
| 402 | – | 6 SERIES | 6 | 0 | 0 | 0.0% | – | – | 6 |
| 424 | – | Z3 | 4 | 0 | 0 | 0.0% | – | – | 4 |
| 530 | – | Z8 | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 34 891 | 7 438 | 6 479 | 15 655 | 5.5% | 2 |
| Q4 2025 | 27 065 | 7 782 | 4 914 | 10 621 | 5.9% | 4 |
| Q3 2025 | 31 751 | 7 397 | 5 903 | 13 570 | 5.8% | 3 |
| Q2 2025 | 30 674 | 8 344 | 6 201 | 11 000 | 6.5% | 2 |
| Q1 2025 | 36 359 | 10 441 | 5 798 | 13 004 | 6.1% | 2 |
| Q4 2024 | 29 026 | 7 795 | 5 232 | 9 684 | 6.5% | 2 |
| Q3 2024 | 27 535 | 7 069 | 3 282 | 4 920 | 5.3% | 7 |
| Q2 2024 | 33 630 | 10 167 | 4 411 | 5 501 | 7.1% | 2 |
| Q1 2024 | 37 381 | 8 764 | 4 973 | 5 853 | 6.7% | 2 |
| Q4 2023 | 34 054 | 9 897 | 5 481 | 5 214 | 7.4% | 2 |
| Q3 2023 | 26 405 | 7 899 | 3 968 | 4 108 | 5.1% | 7 |
| Q2 2023 | 26 771 | 6 085 | 3 452 | 4 602 | 5.8% | 5 |