CUPRA
United Kingdom · Q1 2026 · Total 11 841 · Share 1.9% · #20
CUPRA recorded 11 841 first registrations of cars in the United Kingdom in Q1 2026, including 3 945 battery-electric cars and 1 616 plug-in hybrids. That gave it a 1.9% share of the market and rank #20 among brands, the same position as in Q1 2025. Volume is up 17.9% on Q1 2025 (10 044) and up 12.7% on Q4 2025 (10 506).
Over the 12 quarters shown, CUPRA has registered 104 206 cars in the United Kingdom, an average of 8 684 a quarter. Its strongest quarter was Q1 2026 with 11 841 and its weakest Q2 2023 with 6 132. Its market share has moved from 1.3% in Q2 2023 to 1.7% in Q4 2024 and 1.9% now.
Its best-selling model in Q1 2026 was the TERRAMAR with 3 237 registrations, followed by the FORMENTOR (2 897) and the BORN (2 483). The table below lists all 6 CUPRA models registered in the quarter. Year to date the TERRAMAR leads the brand's line-up with 3 237.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 64 | +20 | TERRAMAR | 3 237 | 0 | 758 | 0.5% | +60.6% | +225.7% | 3 237 |
| 72 | −41 | FORMENTOR | 2 897 | 0 | 627 | 0.5% | −17.1% | −17.7% | 2 897 |
| 83 | +22 | BORN | 2 483 | 2 483 | 0 | 0.4% | +65.9% | +11.3% | 2 483 |
| 116 | +22 | LEON | 1 657 | 0 | 231 | 0.3% | +97.3% | +2.5% | 1 657 |
| 126 | −67 | TAVASCAN | 1 462 | 1 462 | 0 | 0.2% | −42.1% | +15.0% | 1 462 |
| 277 | −30 | ATECA | 105 | 0 | 0 | 0.0% | −16.0% | −74.3% | 105 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 11 841 | 3 945 | 1 616 | 5 095 | 1.9% | 20 |
| Q4 2025 | 10 506 | 4 023 | 1 568 | 3 965 | 2.3% | 20 |
| Q3 2025 | 11 661 | 4 368 | 2 240 | 3 938 | 2.1% | 20 |
| Q2 2025 | 9 138 | 3 065 | 1 512 | 3 079 | 1.9% | 19 |
| Q1 2025 | 10 044 | 3 502 | 1 649 | 3 151 | 1.7% | 20 |
| Q4 2024 | 7 544 | 2 688 | 1 367 | 946 | 1.7% | 20 |
| Q3 2024 | 8 993 | 2 639 | 2 216 | 405 | 1.7% | 20 |
| Q2 2024 | 6 973 | 1 757 | 2 368 | 567 | 1.5% | 21 |
| Q1 2024 | 7 018 | 1 319 | 1 552 | 344 | 1.3% | 25 |
| Q4 2023 | 7 023 | 1 896 | 2 580 | 186 | 1.5% | 22 |
| Q3 2023 | 7 333 | 2 096 | 1 915 | 412 | 1.4% | 23 |
| Q2 2023 | 6 132 | 1 657 | 739 | 352 | 1.3% | 24 |