FIAT
United Kingdom · Q1 2026 · Total 1 748 · Share 0.3% · #35
FIAT recorded 1 748 first registrations of cars in the United Kingdom in Q1 2026, including 267 battery-electric cars and 0 plug-in hybrids. That gave it a 0.3% share of the market and rank #35 among brands, down 6 places from #29 in Q1 2025. Volume is down 58.0% on Q1 2025 (4 157) and up 122.4% on Q4 2025 (786).
Over the 12 quarters shown, FIAT has registered 36 219 cars in the United Kingdom, an average of 3 018 a quarter. Its strongest quarter was Q1 2024 with 5 322 and its weakest Q4 2025 with 786. Its market share has moved from 0.8% in Q2 2023 to 0.6% in Q4 2024 and 0.3% now.
Its best-selling model in Q1 2026 was the 600 with 989 registrations, followed by the GRANDE (431) and the 500 (223). The table below lists all 12 FIAT models registered in the quarter. Year to date the 600 leads the brand's line-up with 989.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 153 | +19 | 600 | 989 | 0 | 0 | 0.2% | +105.6% | −14.6% | 989 |
| 204 | – | GRANDE | 431 | 99 | 0 | 0.1% | – | – | 431 |
| 238 | −18 | 500 | 223 | 106 | 0 | 0.0% | +4.2% | −91.9% | 223 |
| 305 | −7 | 600E | 62 | 62 | 0 | 0.0% | +29.2% | −62.7% | 62 |
| 379 | – | PANDA | 12 | 0 | 0 | 0.0% | – | – | 12 |
| 391 | – | DUCATO | 9 | 0 | 0 | 0.0% | – | −76.9% | 9 |
| 440 | – | 126 | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 477 | – | 124 | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 545 | – | 128 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 546 | – | DINO | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 547 | – | SCUDO | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 548 | – | SEDICI | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 1 748 | 267 | 0 | 1 332 | 0.3% | 35 |
| Q4 2025 | 786 | 154 | 0 | 483 | 0.2% | 37 |
| Q3 2025 | 2 065 | 319 | 0 | 1 648 | 0.4% | 33 |
| Q2 2025 | 2 120 | 431 | 0 | 1 593 | 0.5% | 33 |
| Q1 2025 | 4 157 | 407 | 0 | 1 196 | 0.7% | 29 |
| Q4 2024 | 2 647 | 329 | 0 | 504 | 0.6% | 29 |
| Q3 2024 | 3 706 | 459 | 0 | 275 | 0.7% | 28 |
| Q2 2024 | 2 882 | 378 | 0 | 9 | 0.6% | 29 |
| Q1 2024 | 5 322 | 402 | 0 | 0 | 1.0% | 27 |
| Q4 2023 | 2 401 | 289 | 0 | 1 | 0.5% | 30 |
| Q3 2023 | 4 912 | 600 | 0 | 0 | 1.0% | 28 |
| Q2 2023 | 3 473 | 721 | 0 | 0 | 0.8% | 29 |