FORD
United Kingdom · Q1 2026 · Total 33 114 · Share 5.2% · #4
FORD recorded 33 114 first registrations of cars in the United Kingdom in Q1 2026, including 9 206 battery-electric cars and 2 538 plug-in hybrids. That gave it a 5.2% share of the market and rank #4 among brands, down 1 place from #3 in Q1 2025. Volume is down 5.4% on Q1 2025 (35 016) and up 19.2% on Q4 2025 (27 790).
Over the 12 quarters shown, FORD has registered 372 910 cars in the United Kingdom, an average of 31 076 a quarter. Its strongest quarter was Q3 2023 with 39 691 and its weakest Q2 2024 with 24 528. Its market share has moved from 7.8% in Q2 2023 to 5.5% in Q4 2024 and 5.2% now.
Its best-selling model in Q1 2026 was the PUMA with 16 112 registrations, followed by the KUGA (7 459) and the EXPLORER (2 747). The table below lists all 25 FORD models registered in the quarter. Year to date the PUMA leads the brand's line-up with 16 112.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0 | PUMA | 16 112 | 4 441 | 0 | 2.6% | +15.5% | +7.9% | 16 112 |
| 15 | +6 | KUGA | 7 459 | 0 | 2 058 | 1.2% | +61.6% | −8.8% | 7 459 |
| 77 | −39 | EXPLORER | 2 747 | 2 747 | 0 | 0.4% | −12.0% | −3.3% | 2 747 |
| 82 | −2 | FOCUS | 2 537 | 0 | 0 | 0.4% | +19.3% | −44.5% | 2 537 |
| 114 | −18 | TOURNEO | 1 722 | 241 | 329 | 0.3% | +5.0% | −13.5% | 1 722 |
| 135 | −26 | CAPRI | 1 329 | 1 327 | 0 | 0.2% | −8.0% | +40.6% | 1 329 |
| 203 | +7 | MUSTANG MACH-E | 433 | 433 | 0 | 0.1% | +61.0% | −24.0% | 433 |
| 228 | −7 | TRANSIT CUSTOM | 321 | 11 | 136 | 0.1% | +62.1% | −24.6% | 321 |
| 240 | +2 | MUSTANG | 213 | 1 | 0 | 0.0% | +54.3% | −20.5% | 213 |
| 325 | – | FIESTA | 40 | 0 | 0 | 0.0% | – | +17.6% | 40 |
| 337 | – | ALLIED | 27 | 1 | 15 | 0.0% | – | – | 27 |
| 358 | – | ESCORT | 20 | 0 | 0 | 0.0% | – | −45.9% | 20 |
| 373 | – | TRANSIT | 14 | 2 | 0 | 0.0% | – | – | 14 |
| 380 | – | GALAXY | 12 | 0 | 0 | 0.0% | – | −73.3% | 12 |
| 398 | – | CORTINA | 7 | 0 | 0 | 0.0% | – | – | 7 |
| 412 | – | MONDEO | 5 | 0 | 0 | 0.0% | – | – | 5 |
| 441 | – | GRANADA | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 442 | – | S-MAX | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 443 | – | SIERRA | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 444 | – | TAURUS | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 445 | – | THUNDERBIRD | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 478 | – | COLEMAN | 2 | 2 | 0 | 0.0% | – | – | 2 |
| 479 | – | CROWN | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 550 | – | GT | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 551 | – | KA | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 33 114 | 9 206 | 2 538 | 18 709 | 5.2% | 4 |
| Q4 2025 | 27 790 | 9 812 | 1 871 | 13 836 | 6.1% | 2 |
| Q3 2025 | 31 323 | 8 895 | 2 908 | 16 633 | 5.7% | 4 |
| Q2 2025 | 25 867 | 6 064 | 2 491 | 14 132 | 5.5% | 5 |
| Q1 2025 | 35 016 | 4 424 | 4 099 | 21 287 | 5.9% | 3 |
| Q4 2024 | 24 586 | 4 185 | 3 487 | 13 958 | 5.5% | 5 |
| Q3 2024 | 29 254 | 2 858 | 5 040 | 18 303 | 5.6% | 5 |
| Q2 2024 | 24 528 | 1 342 | 1 924 | 17 968 | 5.2% | 6 |
| Q1 2024 | 32 840 | 1 011 | 2 717 | 24 133 | 5.9% | 6 |
| Q4 2023 | 32 617 | 554 | 2 295 | 19 599 | 7.0% | 4 |
| Q3 2023 | 39 691 | 1 046 | 3 117 | 22 769 | 7.7% | 2 |
| Q2 2023 | 36 284 | 750 | 2 392 | 8 464 | 7.8% | 2 |