KIA
United Kingdom · Q1 2026 · Total 34 655 · Share 5.5% · #3
KIA recorded 34 655 first registrations of cars in the United Kingdom in Q1 2026, including 9 037 battery-electric cars and 804 plug-in hybrids. That gave it a 5.5% share of the market and rank #3 among brands, up 1 place from #4 in Q1 2025. Volume is down 0.9% on Q1 2025 (34 957) and up 72.2% on Q4 2025 (20 121).
Over the 12 quarters shown, KIA has registered 335 552 cars in the United Kingdom, an average of 27 963 a quarter. Its strongest quarter was Q1 2025 with 34 957 and its weakest Q4 2023 with 17 824. Its market share has moved from 5.7% in Q2 2023 to 4.4% in Q4 2024 and 5.5% now.
Its best-selling model in Q1 2026 was the SPORTAGE with 14 201 registrations, followed by the PICANTO (3 792) and the EV3 (3 622). The table below lists all 16 KIA models registered in the quarter. Year to date the SPORTAGE leads the brand's line-up with 14 201.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 4 | 0 | SPORTAGE | 14 201 | 0 | 545 | 2.3% | +56.8% | +10.4% | 14 201 |
| 49 | +6 | PICANTO | 3 792 | 0 | 0 | 0.6% | +44.8% | +4.7% | 3 792 |
| 56 | +32 | EV3 | 3 622 | 3 622 | 0 | 0.6% | +91.1% | −6.4% | 3 622 |
| 65 | −7 | NIRO | 3 220 | 220 | 245 | 0.5% | +25.7% | −27.6% | 3 220 |
| 70 | +48 | STONIC | 2 961 | 0 | 0 | 0.5% | +148.4% | +18.1% | 2 961 |
| 95 | +42 | EV4 | 2 114 | 2 114 | 0 | 0.3% | +151.4% | – | 2 114 |
| 106 | +100 | EV5 | 1 892 | 1 892 | 0 | 0.3% | +588.0% | – | 1 892 |
| 179 | – | K4 | 650 | 0 | 0 | 0.1% | – | – | 650 |
| 190 | −12 | XCEED | 536 | 0 | 1 | 0.1% | +26.1% | −62.3% | 536 |
| 195 | −7 | EV9 | 493 | 493 | 0 | 0.1% | +33.6% | −21.0% | 493 |
| 199 | −30 | SORENTO | 449 | 0 | 13 | 0.1% | −7.8% | −49.2% | 449 |
| 216 | – | PV5 | 362 | 362 | 0 | 0.1% | – | – | 362 |
| 226 | −37 | EV6 | 333 | 333 | 0 | 0.1% | −7.0% | −72.2% | 333 |
| 414 | – | CEED | 5 | 0 | 0 | 0.0% | – | −99.8% | 5 |
| 415 | – | PROCEED | 5 | 0 | 0 | 0.0% | – | −98.6% | 5 |
| 562 | – | RIO | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 34 655 | 9 037 | 804 | 14 445 | 5.5% | 3 |
| Q4 2025 | 20 121 | 4 577 | 1 493 | 6 005 | 4.4% | 6 |
| Q3 2025 | 31 235 | 5 128 | 2 650 | 14 380 | 5.7% | 5 |
| Q2 2025 | 26 821 | 5 104 | 1 819 | 10 991 | 5.7% | 3 |
| Q1 2025 | 34 957 | 7 041 | 2 003 | 16 175 | 5.9% | 4 |
| Q4 2024 | 19 800 | 2 697 | 2 467 | 9 947 | 4.4% | 9 |
| Q3 2024 | 32 103 | 4 252 | 2 658 | 16 826 | 6.2% | 4 |
| Q2 2024 | 27 319 | 3 741 | 3 095 | 11 525 | 5.8% | 5 |
| Q1 2024 | 33 066 | 4 790 | 3 558 | 11 074 | 5.9% | 5 |
| Q4 2023 | 17 824 | 2 570 | 2 559 | 6 039 | 3.9% | 11 |
| Q3 2023 | 31 172 | 5 615 | 2 437 | 9 189 | 6.1% | 5 |
| Q2 2023 | 26 479 | 3 935 | 1 829 | 7 563 | 5.7% | 7 |