LAND ROVER
United Kingdom · Q1 2026 · Total 21 786 · Share 3.5% · #14
LAND ROVER recorded 21 786 first registrations of cars in the United Kingdom in Q1 2026, including 43 battery-electric cars and 6 713 plug-in hybrids. That gave it a 3.5% share of the market and rank #14 among brands, the same position as in Q1 2025. Volume is up 2.0% on Q1 2025 (21 354) and up 71.6% on Q4 2025 (12 698).
Over the 12 quarters shown, LAND ROVER has registered 183 767 cars in the United Kingdom, an average of 15 314 a quarter. Its strongest quarter was Q1 2026 with 21 786 and its weakest Q3 2023 with 11 962. Its market share has moved from 2.7% in Q2 2023 to 2.8% in Q4 2024 and 3.5% now.
Its best-selling model in Q1 2026 was the DEFENDER with 5 107 registrations, followed by the RANGE ROVER SPORT (4 702) and the RANGE ROVER EVOQUE (3 819). The table below lists all 8 LAND ROVER models registered in the quarter. Year to date the DEFENDER leads the brand's line-up with 5 107.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 34 | +7 | DEFENDER | 5 107 | 0 | 373 | 0.8% | +65.8% | +20.5% | 5 107 |
| 37 | +15 | RANGE ROVER SPORT | 4 702 | 0 | 2 675 | 0.7% | +77.0% | +36.1% | 4 702 |
| 47 | +20 | RANGE ROVER EVOQUE | 3 819 | 0 | 1 356 | 0.6% | +65.5% | −39.1% | 3 819 |
| 50 | +28 | DISCOVERY | 3 766 | 0 | 724 | 0.6% | +75.6% | −6.0% | 3 766 |
| 93 | +13 | RANGE ROVER | 2 185 | 0 | 1 010 | 0.4% | +47.5% | +9.1% | 2 185 |
| 104 | +35 | RANGE ROVER VELAR | 1 919 | 0 | 575 | 0.3% | +136.0% | +61.1% | 1 919 |
| 450 | – | FREELANDER | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 566 | – | 88 | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 21 786 | 43 | 6 713 | 63 | 3.5% | 14 |
| Q4 2025 | 12 698 | 46 | 3 963 | 32 | 2.8% | 17 |
| Q3 2025 | 13 180 | 84 | 3 972 | 11 | 2.4% | 17 |
| Q2 2025 | 14 248 | 39 | 5 133 | 13 | 3.0% | 16 |
| Q1 2025 | 21 354 | 62 | 7 109 | 24 | 3.6% | 14 |
| Q4 2024 | 12 516 | 15 | 4 169 | 15 | 2.8% | 18 |
| Q3 2024 | 16 304 | 35 | 6 282 | 14 | 3.1% | 14 |
| Q2 2024 | 14 503 | 74 | 6 044 | 25 | 3.1% | 14 |
| Q1 2024 | 18 900 | 115 | 6 081 | 8 | 3.4% | 13 |
| Q4 2023 | 13 966 | 0 | 4 380 | 9 | 3.0% | 15 |
| Q3 2023 | 11 962 | 0 | 3 310 | 45 | 2.3% | 17 |
| Q2 2023 | 12 350 | 0 | 2 812 | 28 | 2.7% | 16 |