PORSCHE
United Kingdom · Q1 2026 · Total 4 572 · Share 0.7% · #30
PORSCHE recorded 4 572 first registrations of cars in the United Kingdom in Q1 2026, including 1 612 battery-electric cars and 566 plug-in hybrids. That gave it a 0.7% share of the market and rank #30 among brands, down 4 places from #26 in Q1 2025. Volume is down 14.9% on Q1 2025 (5 373) and down 12.7% on Q4 2025 (5 236).
Over the 12 quarters shown, PORSCHE has registered 62 111 cars in the United Kingdom, an average of 5 176 a quarter. Its strongest quarter was Q4 2024 with 7 202 and its weakest Q3 2024 with 3 821. Its market share has moved from 1.4% in Q2 2023 to 1.6% in Q4 2024 and 0.7% now.
Its best-selling model in Q1 2026 was the MACAN with 2 315 registrations, followed by the 911 (875) and the CAYENNE (782). The table below lists all 8 PORSCHE models registered in the quarter. Year to date the MACAN leads the brand's line-up with 2 315.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 88 | −18 | MACAN | 2 315 | 1 237 | 0 | 0.4% | +2.7% | −19.5% | 2 315 |
| 157 | −27 | 911 | 875 | 0 | 0 | 0.1% | −10.2% | −6.7% | 875 |
| 165 | −36 | CAYENNE | 782 | 0 | 503 | 0.1% | −20.0% | +23.9% | 782 |
| 215 | −55 | TAYCAN | 373 | 373 | 0 | 0.1% | −32.7% | −15.0% | 373 |
| 282 | −33 | PANAMERA | 96 | 0 | 63 | 0.0% | −21.3% | −42.9% | 96 |
| 283 | −84 | 718 | 95 | 2 | 0 | 0.0% | −69.6% | −67.6% | 95 |
| 457 | – | CAYMAN | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 606 | – | CARRERA | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 4 572 | 1 612 | 566 | 10 | 0.7% | 30 |
| Q4 2025 | 5 236 | 1 713 | 696 | 5 | 1.2% | 25 |
| Q3 2025 | 4 172 | 1 136 | 499 | 3 | 0.8% | 31 |
| Q2 2025 | 4 252 | 1 647 | 602 | 6 | 0.9% | 29 |
| Q1 2025 | 5 373 | 2 676 | 433 | 1 | 0.9% | 26 |
| Q4 2024 | 7 202 | 3 414 | 814 | 5 | 1.6% | 22 |
| Q3 2024 | 3 821 | 860 | 785 | 0 | 0.7% | 27 |
| Q2 2024 | 4 248 | 421 | 831 | 1 | 0.9% | 26 |
| Q1 2024 | 4 917 | 819 | 1 127 | 16 | 0.9% | 28 |
| Q4 2023 | 6 548 | 2 865 | 522 | 12 | 1.4% | 23 |
| Q3 2023 | 5 481 | 1 698 | 357 | 13 | 1.1% | 26 |
| Q2 2023 | 6 289 | 1 576 | 832 | 0 | 1.4% | 22 |