SEAT
United Kingdom · Q1 2026 · Total 4 854 · Share 0.8% · #29
SEAT recorded 4 854 first registrations of cars in the United Kingdom in Q1 2026, including 0 battery-electric cars and 60 plug-in hybrids. That gave it a 0.8% share of the market and rank #29 among brands, down 5 places from #24 in Q1 2025. Volume is down 30.6% on Q1 2025 (6 992) and up 9.8% on Q4 2025 (4 420).
Over the 12 quarters shown, SEAT has registered 87 525 cars in the United Kingdom, an average of 7 294 a quarter. Its strongest quarter was Q1 2024 with 11 196 and its weakest Q4 2025 with 4 420. Its market share has moved from 1.3% in Q2 2023 to 1.3% in Q4 2024 and 0.8% now.
Its best-selling model in Q1 2026 was the IBIZA with 2 319 registrations, followed by the ARONA (1 716) and the LEON (634). The table below lists all 6 SEAT models registered in the quarter. Year to date the IBIZA leads the brand's line-up with 2 319.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 87 | −23 | IBIZA | 2 319 | 0 | 0 | 0.4% | −5.5% | −20.8% | 2 319 |
| 115 | +8 | ARONA | 1 716 | 0 | 0 | 0.3% | +53.9% | −4.1% | 1 716 |
| 182 | −16 | LEON | 634 | 0 | 60 | 0.1% | +24.6% | −21.3% | 634 |
| 252 | −51 | ATECA | 181 | 0 | 0 | 0.0% | −41.6% | −87.6% | 181 |
| 499 | – | TARRACO | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 613 | – | AROSA | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 4 854 | 0 | 60 | 256 | 0.8% | 29 |
| Q4 2025 | 4 420 | 0 | 67 | 145 | 1.0% | 27 |
| Q3 2025 | 6 390 | 0 | 117 | 230 | 1.2% | 26 |
| Q2 2025 | 5 393 | 0 | 198 | 196 | 1.1% | 23 |
| Q1 2025 | 6 992 | 0 | 220 | 198 | 1.2% | 24 |
| Q4 2024 | 5 602 | 0 | 150 | 77 | 1.3% | 24 |
| Q3 2024 | 9 920 | 0 | 131 | 212 | 1.9% | 19 |
| Q2 2024 | 10 228 | 0 | 125 | 201 | 2.2% | 18 |
| Q1 2024 | 11 196 | 0 | 34 | 282 | 2.0% | 20 |
| Q4 2023 | 7 885 | 0 | 106 | 174 | 1.7% | 19 |
| Q3 2023 | 8 421 | 0 | 4 | 107 | 1.6% | 21 |
| Q2 2023 | 6 224 | 0 | 2 | 37 | 1.3% | 23 |