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SUBARU

United Kingdom · Q1 2026 · Total 780 · Share 0.1% · #37

SUBARU recorded 780 first registrations of cars in the United Kingdom in Q1 2026, including 0 battery-electric cars and 0 plug-in hybrids. That gave it a 0.1% share of the market and rank #37 among brands, down 2 places from #35 in Q1 2025. Volume is down 17.4% on Q1 2025 (944) and up 41.8% on Q4 2025 (550).

Over the 12 quarters shown, SUBARU has registered 8 584 cars in the United Kingdom, an average of 715 a quarter. Its strongest quarter was Q1 2024 with 1 032 and its weakest Q4 2024 with 547. Its market share has moved from 0.1% in Q2 2023 to 0.1% in Q4 2024 and 0.1% now.

Its best-selling model in Q1 2026 was the CROSSTREK with 267 registrations, followed by the FORESTER (259) and the OUTBACK (145). The table below lists all 7 SUBARU models registered in the quarter. Year to date the CROSSTREK leads the brand's line-up with 267.

12-quarter trend

02585167741 032Q2 2023Q4 2023Q2 2024Q4 2024Q2 2025Q4 2025Q1 2026TotalBEVPHEV

Models · Q1 2026

#±ModelTotalBEVPHEVShareQoQYoYYTD
232+34CROSSTREK267000.0%+221.7%+5.1%267
233−1FORESTER259000.0%+59.9%−20.1%259
261−35OUTBACK145000.0%−17.1%−46.7%145
331LEGACY33000.0%33
334−26IMPREZA30000.0%−25.0%−14.3%30
501BRZ2000.0%2
615XV1000.0%1

Quarterly series

QuarterTotalBEVPHEVHybridShare#
Q1 2026780005170.1%37
Q4 2025550002330.1%38
Q3 2025627303360.1%37
Q2 2025548003510.1%36
Q1 2025944005590.2%35
Q4 20245472002940.1%35
Q3 20247214802960.1%34
Q2 202463517402120.1%33
Q1 20241 03221004110.2%33
Q4 202370522902020.2%33
Q3 20238597502910.2%31
Q2 20236363003990.1%32