TOYOTA
United Kingdom · Q1 2026 · Total 30 295 · Share 4.8% · #6
TOYOTA recorded 30 295 first registrations of cars in the United Kingdom in Q1 2026, including 1 329 battery-electric cars and 1 248 plug-in hybrids. That gave it a 4.8% share of the market and rank #6 among brands, down 1 place from #5 in Q1 2025. Volume is up 1.5% on Q1 2025 (29 856) and up 29.4% on Q4 2025 (23 411).
Over the 12 quarters shown, TOYOTA has registered 344 764 cars in the United Kingdom, an average of 28 730 a quarter. Its strongest quarter was Q3 2023 with 33 564 and its weakest Q4 2025 with 23 411. Its market share has moved from 5.9% in Q2 2023 to 5.7% in Q4 2024 and 4.8% now.
Its best-selling model in Q1 2026 was the YARIS with 12 217 registrations, followed by the C-HR (4 519) and the AYGO (4 379). The table below lists all 37 TOYOTA models registered in the quarter. Year to date the YARIS leads the brand's line-up with 12 217.
12-quarter trend
Models · Q1 2026
| # | ± | Model | Total | BEV | PHEV | Share | QoQ | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 6 | −3 | YARIS | 12 217 | 0 | 0 | 1.9% | +33.7% | +2.9% | 12 217 |
| 38 | +5 | C-HR | 4 519 | 305 | 1 051 | 0.7% | +51.2% | +8.8% | 4 519 |
| 40 | +46 | AYGO | 4 379 | 0 | 0 | 0.7% | +125.0% | +12.9% | 4 379 |
| 58 | −18 | COROLLA | 3 536 | 0 | 0 | 0.6% | +13.7% | +15.9% | 3 536 |
| 107 | −42 | PRIUS | 1 885 | 0 | 106 | 0.3% | −22.1% | −8.2% | 1 885 |
| 191 | – | URBAN CRUISER | 535 | 535 | 0 | 0.1% | – | – | 535 |
| 202 | −2 | NOAH | 440 | 0 | 0 | 0.1% | +41.0% | +116.7% | 440 |
| 207 | −23 | ESTIMA | 421 | 0 | 0 | 0.1% | +7.9% | −5.4% | 421 |
| 218 | −62 | BZ4X | 360 | 360 | 0 | 0.1% | −41.0% | −76.7% | 360 |
| 239 | −21 | VELLFIRE | 223 | 0 | 0 | 0.0% | −2.6% | +23.9% | 223 |
| 260 | −25 | LAND CRUISER | 150 | 0 | 0 | 0.0% | +0.7% | −47.9% | 150 |
| 262 | −1 | PROACE | 130 | 129 | 0 | 0.0% | +47.7% | −24.9% | 130 |
| 275 | +6 | AQUA | 108 | 0 | 0 | 0.0% | +63.6% | +68.8% | 108 |
| 278 | −32 | ALPHARD | 103 | 0 | 0 | 0.0% | −20.2% | −4.6% | 103 |
| 281 | −140 | RAV4 | 100 | 0 | 91 | 0.0% | −87.5% | −89.0% | 100 |
| 289 | −2 | VITZ | 87 | 0 | 0 | 0.0% | +45.0% | +67.3% | 87 |
| 333 | −18 | SIENTA | 31 | 0 | 0 | 0.0% | −8.8% | – | 31 |
| 359 | – | CROWN | 20 | 0 | 0 | 0.0% | – | – | 20 |
| 375 | – | FJ | 14 | 0 | 0 | 0.0% | – | – | 14 |
| 407 | – | CAVALIER | 6 | 0 | 0 | 0.0% | – | – | 6 |
| 418 | – | CENTURY | 5 | 0 | 0 | 0.0% | – | – | 5 |
| 419 | – | HIACE | 5 | 0 | 0 | 0.0% | – | – | 5 |
| 429 | – | ALTEZZA | 4 | 0 | 0 | 0.0% | – | – | 4 |
| 430 | – | SUPRA | 4 | 0 | 0 | 0.0% | – | – | 4 |
| 459 | – | CORONA | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 460 | – | GT86 | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 461 | – | MARK | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 462 | – | SOARER | 3 | 0 | 0 | 0.0% | – | – | 3 |
| 504 | – | CAMRY | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 505 | – | CELICA | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 506 | – | HILUX | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 507 | – | SPRINTER | 2 | 0 | 0 | 0.0% | – | – | 2 |
| 624 | – | AURIS | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 625 | – | IQ | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 626 | – | MR2 | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 627 | – | STARLET | 1 | 0 | 0 | 0.0% | – | – | 1 |
| 628 | – | TOWNACE | 1 | 0 | 0 | 0.0% | – | – | 1 |
Quarterly series
| Quarter | Total | BEV | PHEV | Hybrid | Share | # |
|---|---|---|---|---|---|---|
| Q1 2026 | 30 295 | 1 329 | 1 248 | 25 896 | 4.8% | 6 |
| Q4 2025 | 23 411 | 723 | 1 868 | 17 614 | 5.1% | 5 |
| Q3 2025 | 29 104 | 1 079 | 3 780 | 18 128 | 5.3% | 6 |
| Q2 2025 | 23 804 | 1 171 | 2 768 | 15 470 | 5.0% | 7 |
| Q1 2025 | 29 856 | 1 720 | 2 469 | 20 220 | 5.0% | 5 |
| Q4 2024 | 25 520 | 1 331 | 3 591 | 15 873 | 5.7% | 3 |
| Q3 2024 | 32 253 | 1 884 | 4 681 | 19 740 | 6.2% | 3 |
| Q2 2024 | 28 676 | 1 585 | 2 517 | 19 632 | 6.1% | 4 |
| Q1 2024 | 30 931 | 3 373 | 815 | 21 542 | 5.5% | 7 |
| Q4 2023 | 29 825 | 27 | 646 | 21 909 | 6.4% | 5 |
| Q3 2023 | 33 564 | 118 | 887 | 23 682 | 6.5% | 4 |
| Q2 2023 | 27 525 | 197 | 389 | 21 739 | 5.9% | 4 |