FORD
Denmark · August 2026 · Total 320 · Share 2.0% · #18
FORD registered 320 new passenger cars in Denmark in August 2026. That gave it a 2.0% share of the market and rank #18 among brands, down 5 places from #13 in August 2025. Volume is down 7.2% on August 2025 (345) and up 7.7% on July 2026 (297).
Over the 4 months shown, FORD has registered 1 313 cars in Denmark, an average of 328 a month. Its strongest month was July 2025 with 351 and its weakest July 2026 with 297. Its market share has moved from 2.5% in July 2025 to 2.0% in July 2026 and 2.0% now.
Its best-selling model in August 2026 was the EXPLORER with 141 registrations, followed by the PUMA (83) and the CAPRI (33). The table below lists all 7 FORD models registered in the month.
Brand figures cover the 4 months captured from Mobility Denmark so far, not the full 36-month window; two months are added every month.
Captured months
Models · August 2026
| # | ± | Model | Total | Share | MoM | YoY |
|---|---|---|---|---|---|---|
| 35 | −2 | EXPLORER | 141 | 0.9% | +9.3% | +19.5% |
| 59 | +11 | PUMA | 83 | 0.5% | +38.3% | −17.0% |
| 97 | −14 | CAPRI | 33 | 0.2% | −28.3% | −42.1% |
| 99 | – | TOURNEO CUSTOM | 32 | 0.2% | – | – |
| 106 | – | TRANSIT | 25 | 0.2% | – | – |
| 152 | – | MUSTANG MACH-E | 5 | 0.0% | – | – |
| 212 | – | KUGA | 1 | 0.0% | – | −97.3% |
Captured months
| Month | Total | Share | # |
|---|---|---|---|
| August 2026 | 320 | 2.0% | 18 |
| July 2026 | 297 | 2.0% | 17 |
| August 2025 | 345 | 2.7% | 13 |
| July 2025 | 351 | 2.5% | 12 |