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BMW

Finland · August 2026 · Total 767 · Share 7.6% · #4

BMW registered 767 passenger cars in Finland in August 2026, 457 of them new and 310 used imports. That gave it a 7.6% share of the market and rank #4 among brands, up 2 places from #6 in August 2025. Volume is up 27.4% on August 2025 (602) and down 2.8% on July 2026 (789).

Over the 36 months shown, BMW has registered 22 645 cars in Finland, an average of 629 a month. Its strongest month was April 2024 with 793 and its weakest December 2025 with 454. Its market share has moved from 6.3% in September 2023 to 5.7% in March 2025 and 7.6% now.

Its best-selling model in August 2026 was the I4 with 141 registrations, followed by the IX3 (129) and the IX1 (52). The table below lists all 15 BMW models registered in the month. Year to date the I4 leads the brand's line-up with 779.

36-month trend

01983975957932023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
7−3I414114102.1%−19.9%+123.8%779
9−4IX312912901.9%−16.2%–545
34−7IX1525200.8%−1.9%−13.3%349
38–X1420420.6%–−48.8%288
85–X3170170.3%––132
98–1 SERIES14000.2%––134
104–IX131300.2%––98
115–IX2111100.2%––120
121–3 SERIES10080.2%––115
122–5 SERIES100100.2%––129
123–X5100100.2%––104
170–I54400.1%––64
193–2 SERIES2020.0%––12
212–I71100.0%––1
213–XM1010.0%––4

36-month trend

MonthNewUsedTotalShare#
August 20264573107677.6%4
July 20264743157898.3%3
June 20264593227817.3%5
May 20263352565916.0%7
April 20262583055636.2%7
March 20263542946486.3%7
February 20262272494766.1%7
January 20263162015176.5%6
December 20252242304545.4%9
November 20252762204965.5%6
October 20253202916116.2%7
September 20253113066176.4%7
August 20253522506026.9%6
July 20252953266216.7%6
June 20253292746035.6%7
May 20253052765815.6%8
April 20252552655205.4%8
March 20252413185595.7%7
February 20252642615256.5%7
January 20253472766236.7%6
December 20242853396246.5%7
November 20242453175625.7%8
October 20242734337067.0%6
September 20242123645766.8%7
August 20242453806255.8%8
July 20242154696847.2%5
June 20242814217027.0%8
May 20243254567816.8%5
April 20243754187938.3%4
March 20243373546917.2%6
February 20243262746007.1%6
January 20243872736606.8%6
December 20233982356337.3%6
November 20233563096656.4%7
October 20233943117056.9%7
September 20234012936946.3%8