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FORD

Finland · August 2026 · Total 331 · Share 3.3% · #10

FORD registered 331 passenger cars in Finland in August 2026, 247 of them new and 84 used imports. That gave it a 3.3% share of the market and rank #10 among brands, down 1 place from #9 in August 2025. Volume is down 2.4% on August 2025 (339) and up 20.4% on July 2026 (275).

Over the 36 months shown, FORD has registered 10 280 cars in Finland, an average of 286 a month. Its strongest month was March 2025 with 429 and its weakest December 2023 with 161. Its market share has moved from 2.8% in September 2023 to 4.3% in March 2025 and 3.3% now.

Its best-selling model in August 2026 was the EXPLORER with 77 registrations, followed by the CAPRI (45) and the PUMA (44). The table below lists all 11 FORD models registered in the month. Year to date the EXPLORER leads the brand's line-up with 438.

36-month trend

01072153224292023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
22+11EXPLORER777701.2%+60.4%+57.1%438
36–CAPRI454500.7%–−6.3%263
37–PUMA441400.7%–+41.9%297
51−17KUGA33070.5%−23.3%–300
79–TOURNEO CUSTOM19580.3%––141
133–MUSTANG MACH-E8800.1%––72
140–TRANSIT CUSTOM7000.1%––16
153–TRANSIT6500.1%––58
178–TOURNEO CONNECT3020.1%––41
179–TOURNEO COURIER3100.1%––37
195–MUSTANG2000.0%––9

36-month trend

MonthNewUsedTotalShare#
August 2026247843313.3%10
July 2026176992752.9%11
June 2026192682602.4%11
May 2026190682582.6%11
April 2026266743403.8%11
March 2026243723153.1%12
February 2026184592433.1%11
January 2026222712933.7%11
December 2025193752683.2%11
November 2025282883704.1%10
October 20252301123423.5%9
September 20252351033383.5%11
August 20252331063393.9%9
July 20252421263684.0%9
June 20252841123963.7%11
May 2025260903503.4%11
April 2025228933213.3%11
March 20253191104294.3%11
February 2025149632122.6%13
January 2025229492783.0%12
December 2024155522072.2%12
November 2024203702732.8%12
October 20241971083053.0%11
September 20241901032933.5%11
August 20242411203613.3%11
July 2024171902612.7%12
June 2024253743273.3%11
May 2024164922562.2%12
April 2024148491972.1%12
March 2024178572352.4%12
February 2024157492062.4%12
January 2024127501771.8%12
December 2023108531611.9%12
November 2023129541831.8%13
October 2023132682002.0%14
September 2023230823122.8%11