MAZDA
Finland · August 2026 · Total 71 · Share 0.7% · #22
MAZDA registered 71 passenger cars in Finland in August 2026, 52 of them new and 19 used imports. That gave it a 0.7% share of the market and rank #22 among brands, down 2 places from #20 in August 2025. Volume is up 2.9% on August 2025 (69) and up 31.5% on July 2026 (54).
Over the 36 months shown, MAZDA has registered 2 950 cars in Finland, an average of 82 a month. Its strongest month was October 2023 with 160 and its weakest December 2025 with 41. Its market share has moved from 0.8% in September 2023 to 1.2% in March 2025 and 0.7% now.
Its best-selling model in August 2026 was the 6E with 21 registrations, followed by the CX-6E (9) and the 3 (7). The table below lists all 8 MAZDA models registered in the month. Year to date the 6E leads the brand's line-up with 169.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 73 | – | 6E | 21 | 21 | 0 | 0.3% | – | – | 169 |
| 127 | – | CX-6E | 9 | 9 | 0 | 0.1% | – | – | 9 |
| 143 | – | 3 | 7 | 0 | 0 | 0.1% | – | – | 67 |
| 157 | – | CX-60 | 6 | 0 | 6 | 0.1% | – | – | 53 |
| 164 | – | CX-5 | 5 | 0 | 0 | 0.1% | – | – | 46 |
| 199 | – | 2 | 2 | 0 | 0 | 0.0% | – | – | 25 |
| 223 | – | CX-30 | 1 | 0 | 0 | 0.0% | – | – | 75 |
| 224 | – | CX-80 | 1 | 0 | 1 | 0.0% | – | – | 58 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 52 | 19 | 71 | 0.7% | 22 |
| July 2026 | 41 | 13 | 54 | 0.6% | 24 |
| June 2026 | 66 | 12 | 78 | 0.7% | 21 |
| May 2026 | 95 | 12 | 107 | 1.1% | 16 |
| April 2026 | 65 | 10 | 75 | 0.8% | 21 |
| March 2026 | 99 | 13 | 112 | 1.1% | 16 |
| February 2026 | 58 | 11 | 69 | 0.9% | 18 |
| January 2026 | 35 | 9 | 44 | 0.6% | 25 |
| December 2025 | 37 | 4 | 41 | 0.5% | 26 |
| November 2025 | 88 | 11 | 99 | 1.1% | 16 |
| October 2025 | 52 | 10 | 62 | 0.6% | 24 |
| September 2025 | 77 | 15 | 92 | 1.0% | 15 |
| August 2025 | 49 | 20 | 69 | 0.8% | 20 |
| July 2025 | 53 | 18 | 71 | 0.8% | 22 |
| June 2025 | 55 | 11 | 66 | 0.6% | 19 |
| May 2025 | 61 | 15 | 76 | 0.7% | 19 |
| April 2025 | 56 | 13 | 69 | 0.7% | 19 |
| March 2025 | 107 | 12 | 119 | 1.2% | 14 |
| February 2025 | 62 | 10 | 72 | 0.9% | 20 |
| January 2025 | 56 | 10 | 66 | 0.7% | 22 |
| December 2024 | 76 | 6 | 82 | 0.9% | 17 |
| November 2024 | 86 | 9 | 95 | 1.0% | 18 |
| October 2024 | 86 | 11 | 97 | 1.0% | 18 |
| September 2024 | 55 | 17 | 72 | 0.9% | 18 |
| August 2024 | 93 | 10 | 103 | 1.0% | 18 |
| July 2024 | 62 | 15 | 77 | 0.8% | 19 |
| June 2024 | 91 | 5 | 96 | 1.0% | 16 |
| May 2024 | 92 | 10 | 102 | 0.9% | 17 |
| April 2024 | 77 | 9 | 86 | 0.9% | 15 |
| March 2024 | 48 | 7 | 55 | 0.6% | 20 |
| February 2024 | 42 | 8 | 50 | 0.6% | 21 |
| January 2024 | 63 | 7 | 70 | 0.7% | 18 |
| December 2023 | 106 | 6 | 112 | 1.3% | 16 |
| November 2023 | 82 | 11 | 93 | 0.9% | 18 |
| October 2023 | 151 | 9 | 160 | 1.6% | 16 |
| September 2023 | 80 | 8 | 88 | 0.8% | 19 |