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SUBARU

Finland · August 2026 · Total 44 · Share 0.4% · #27

SUBARU registered 44 passenger cars in Finland in August 2026, 28 of them new and 16 used imports. That gave it a 0.4% share of the market and rank #27 among brands, up 2 places from #29 in August 2025. Volume is up 15.8% on August 2025 (38) and down 12.0% on July 2026 (50).

Over the 36 months shown, SUBARU has registered 1 643 cars in Finland, an average of 46 a month. Its strongest month was August 2024 with 96 and its weakest December 2024 with 17. Its market share has moved from 0.3% in September 2023 to 0.6% in March 2025 and 0.4% now.

Its best-selling model in August 2026 was the OUTBACK with 13 registrations, followed by the SOLTERRA (8) and the UNCHARTED (7). Year to date the OUTBACK leads the brand's line-up with 223.

36-month trend

0244872962023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
108–OUTBACK13900.2%––223
138–SOLTERRA8800.1%––69
150–UNCHARTED7700.1%––30

36-month trend

MonthNewUsedTotalShare#
August 20262816440.4%27
July 20264010500.5%27
June 20264011510.5%28
May 2026499580.6%24
April 2026419500.6%25
March 20266218800.8%22
February 20263615510.7%25
January 20264613590.7%19
December 2025295340.4%29
November 20253215470.5%25
October 20252722490.5%28
September 20253314470.5%30
August 20252018380.4%29
July 20252822500.5%25
June 2025209290.3%28
May 20253917560.5%24
April 20255412660.7%21
March 20253919580.6%25
February 2025166220.3%30
January 20254514590.6%24
December 2024116170.2%31
November 2024248320.3%29
October 2024279360.4%27
September 2024309390.5%26
August 2024897960.9%19
July 20244110510.5%23
June 2024334370.4%25
May 20245310630.6%24
April 2024155200.2%30
March 2024545590.6%19
February 20242311340.4%28
January 2024235280.3%28
December 2023196250.3%31
November 20232213350.3%29
October 2023307370.4%30
September 20232610360.3%30