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TESLA

Finland · August 2026 · Total 335 · Share 3.3% · #9

TESLA registered 335 passenger cars in Finland in August 2026, 106 of them new and 229 used imports. That gave it a 3.3% share of the market and rank #9 among brands, up 2 places from #11 in August 2025. Volume is up 9.1% on August 2025 (307) and down 6.4% on July 2026 (358).

Over the 36 months shown, TESLA has registered 20 360 cars in Finland, an average of 566 a month. Its strongest month was September 2023 with 1 505 and its weakest October 2025 with 282. Its market share has moved from 13.6% in September 2023 to 5.3% in March 2025 and 3.3% now.

Its best-selling model in August 2026 was the MODEL 3 with 68 registrations, followed by the MODEL Y (38). Year to date the MODEL Y leads the brand's line-up with 1 736.

36-month trend

03767531 1291 5052023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
24–MODEL 3686801.0%–+88.9%667
44−33MODEL Y383800.6%−69.1%−60.4%1 736

36-month trend

MonthNewUsedTotalShare#
August 20261062293353.3%9
July 20261252333583.8%9
June 20264962157116.6%6
May 20264452456907.0%5
April 2026912763674.1%10
March 20265922488408.1%4
February 20263361494856.2%6
January 20262241453694.6%9
December 20254821586407.7%5
November 20252572064635.1%7
October 2025472352822.9%11
September 20256082308388.7%3
August 20251321753073.5%11
July 20251062333393.7%11
June 20252911894804.5%10
May 20251492493983.8%9
April 2025712293003.1%12
March 20252952345295.3%8
February 20251222303524.3%10
January 2025582312893.1%11
December 20246172588759.1%5
November 20243232966196.3%6
October 20241453414864.8%9
September 20244563598159.7%2
August 20243123796916.4%7
July 2024593654244.4%8
June 20244792477267.2%6
May 20243042915955.2%8
April 20241283074354.6%8
March 20244873288158.4%3
February 20242382685066.0%8
January 20241692824514.6%8
December 202367822790510.5%4
November 20234322687006.8%6
October 20231492914404.3%9
September 20231 2023031 50513.6%1