TOYOTA
Finland · August 2026 · Total 1 969 · Share 19.4% · #1
TOYOTA registered 1 969 passenger cars in Finland in August 2026, 1 641 of them new and 328 used imports. That gave it a 19.4% share of the market and rank #1 among brands, the same position as in August 2025. Volume is up 67.1% on August 2025 (1 178) and up 14.8% on July 2026 (1 715).
Over the 36 months shown, TOYOTA has registered 45 759 cars in Finland, an average of 1 271 a month. Its strongest month was August 2026 with 1 969 and its weakest September 2024 with 734. Its market share has moved from 11.7% in September 2023 to 11.4% in March 2025 and 19.4% now.
Its best-selling model in August 2026 was the YARIS CROSS with 629 registrations, followed by the BZ4X (257) and the C-HR (214). The table below lists all 11 TOYOTA models registered in the month. Year to date the YARIS CROSS leads the brand's line-up with 2 571.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 0 | YARIS CROSS | 629 | 0 | 0 | 9.5% | +45.3% | +206.8% | 2 571 |
| 2 | +1 | BZ4X | 257 | 257 | 0 | 3.9% | +3.6% | – | 1 670 |
| 3 | +4 | C-HR | 214 | 100 | 12 | 3.2% | +63.4% | +75.4% | 1 218 |
| 4 | −2 | YARIS | 207 | 0 | 0 | 3.1% | −32.4% | +59.2% | 1 712 |
| 5 | +7 | COROLLA | 202 | 0 | 0 | 3.0% | +77.2% | +43.3% | 1 532 |
| 17 | −4 | RAV4 | 95 | 0 | 95 | 1.4% | −14.4% | −60.6% | 257 |
| 71 | – | URBAN | 22 | 22 | 0 | 0.3% | – | – | 186 |
| 159 | – | AYGO | 6 | 0 | 0 | 0.1% | – | – | 80 |
| 169 | – | GR | 5 | 0 | 0 | 0.1% | – | – | 8 |
| 207 | – | LAND CRUISER | 2 | 0 | 0 | 0.0% | – | – | 11 |
| 208 | – | PROACE | 2 | 0 | 0 | 0.0% | – | −94.7% | 68 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 1 641 | 328 | 1 969 | 19.4% | 1 |
| July 2026 | 1 385 | 330 | 1 715 | 18.1% | 1 |
| June 2026 | 1 626 | 289 | 1 915 | 17.8% | 1 |
| May 2026 | 1 418 | 210 | 1 628 | 16.6% | 1 |
| April 2026 | 831 | 223 | 1 054 | 11.7% | 1 |
| March 2026 | 893 | 216 | 1 109 | 10.8% | 1 |
| February 2026 | 709 | 188 | 897 | 11.6% | 1 |
| January 2026 | 811 | 243 | 1 054 | 13.2% | 1 |
| December 2025 | 615 | 199 | 814 | 9.8% | 2 |
| November 2025 | 1 264 | 208 | 1 472 | 16.2% | 1 |
| October 2025 | 1 339 | 284 | 1 623 | 16.5% | 1 |
| September 2025 | 924 | 237 | 1 161 | 12.0% | 1 |
| August 2025 | 904 | 274 | 1 178 | 13.4% | 1 |
| July 2025 | 915 | 266 | 1 181 | 12.8% | 1 |
| June 2025 | 953 | 183 | 1 136 | 10.6% | 2 |
| May 2025 | 1 023 | 175 | 1 198 | 11.5% | 2 |
| April 2025 | 885 | 184 | 1 069 | 11.1% | 2 |
| March 2025 | 942 | 187 | 1 129 | 11.4% | 1 |
| February 2025 | 732 | 229 | 961 | 11.8% | 1 |
| January 2025 | 876 | 274 | 1 150 | 12.4% | 1 |
| December 2024 | 675 | 218 | 893 | 9.3% | 4 |
| November 2024 | 902 | 230 | 1 132 | 11.5% | 2 |
| October 2024 | 892 | 273 | 1 165 | 11.5% | 2 |
| September 2024 | 488 | 246 | 734 | 8.7% | 4 |
| August 2024 | 1 031 | 278 | 1 309 | 12.1% | 1 |
| July 2024 | 984 | 317 | 1 301 | 13.6% | 1 |
| June 2024 | 1 075 | 232 | 1 307 | 13.0% | 1 |
| May 2024 | 1 509 | 264 | 1 773 | 15.4% | 1 |
| April 2024 | 1 188 | 232 | 1 420 | 14.9% | 1 |
| March 2024 | 1 200 | 246 | 1 446 | 15.0% | 1 |
| February 2024 | 997 | 234 | 1 231 | 14.6% | 1 |
| January 2024 | 1 524 | 212 | 1 736 | 17.9% | 1 |
| December 2023 | 846 | 188 | 1 034 | 12.0% | 2 |
| November 2023 | 1 147 | 249 | 1 396 | 13.5% | 1 |
| October 2023 | 903 | 269 | 1 172 | 11.5% | 1 |
| September 2023 | 1 038 | 259 | 1 297 | 11.7% | 2 |