BMW
Ireland · August 2026 · Total 1 351 · Share 7.1% · #3
BMW registered 1 351 passenger cars in Ireland in August 2026, 472 of them new and 879 used imports. That gave it a 7.1% share of the market and rank #3 among brands, the same position as in August 2025. Volume is up 3.2% on August 2025 (1 309) and down 23.7% on July 2026 (1 770).
Over the 36 months shown, BMW has registered 39 807 cars in Ireland, an average of 1 106 a month. Its strongest month was July 2026 with 1 770 and its weakest December 2023 with 479. Its market share has moved from 6.9% in September 2023 to 7.2% in March 2025 and 7.1% now.
Its best-selling model in August 2026 was the IX3 with 90 registrations, followed by the IX1 (81) and the X5 (62). The table below lists all 13 BMW models registered in the month. Year to date the 5 SERIES leads the brand's line-up with 689.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 34 | +9 | IX3 | 90 | 90 | 0 | 0.8% | −44.4% | – | 252 |
| 40 | +32 | IX1 | 81 | 81 | 0 | 0.7% | −6.9% | +52.8% | 452 |
| 55 | −1 | X5 | 62 | 0 | 61 | 0.6% | −47.0% | −21.5% | 647 |
| 62 | +9 | 5 SERIES | 58 | 0 | 56 | 0.5% | −33.3% | −3.3% | 689 |
| 91 | +24 | X1 | 37 | 0 | 32 | 0.3% | −19.6% | −60.2% | 512 |
| 100 | +5 | X3 | 30 | 0 | 30 | 0.3% | −44.4% | −53.1% | 369 |
| 127 | +12 | 2 SERIES | 19 | 0 | 0 | 0.2% | −42.4% | – | 228 |
| 136 | −8 | I4 | 16 | 16 | 0 | 0.2% | −57.9% | – | 164 |
| 141 | 0 | 3 SERIES | 14 | 0 | 14 | 0.1% | −56.3% | −61.1% | 254 |
| 174 | – | 1 SERIES | 4 | 0 | 0 | 0.0% | – | – | 139 |
| 178 | – | X2 | 3 | 0 | 0 | 0.0% | – | – | 15 |
| 179 | – | X7 | 3 | 0 | 0 | 0.0% | – | – | 23 |
| 183 | – | IX | 2 | 2 | 0 | 0.0% | – | – | 30 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 472 | 879 | 1 351 | 7.1% | 3 |
| July 2026 | 792 | 978 | 1 770 | 6.1% | 5 |
| June 2026 | 242 | 884 | 1 126 | 8.8% | 3 |
| May 2026 | 464 | 902 | 1 366 | 7.4% | 5 |
| April 2026 | 504 | 1 014 | 1 518 | 7.7% | 3 |
| March 2026 | 557 | 1 027 | 1 584 | 6.9% | 3 |
| February 2026 | 496 | 990 | 1 486 | 7.0% | 4 |
| January 2026 | 803 | 831 | 1 634 | 5.2% | 7 |
| December 2025 | 25 | 737 | 762 | 12.0% | 2 |
| November 2025 | 76 | 824 | 900 | 10.8% | 3 |
| October 2025 | 203 | 870 | 1 073 | 9.8% | 3 |
| September 2025 | 293 | 828 | 1 121 | 8.3% | 4 |
| August 2025 | 513 | 796 | 1 309 | 8.5% | 3 |
| July 2025 | 711 | 804 | 1 515 | 5.7% | 7 |
| June 2025 | 166 | 668 | 834 | 7.8% | 4 |
| May 2025 | 406 | 760 | 1 166 | 8.0% | 3 |
| April 2025 | 573 | 751 | 1 324 | 7.1% | 3 |
| March 2025 | 671 | 785 | 1 456 | 7.2% | 4 |
| February 2025 | 561 | 654 | 1 215 | 6.1% | 6 |
| January 2025 | 834 | 518 | 1 352 | 5.0% | 8 |
| December 2024 | 39 | 443 | 482 | 10.2% | 3 |
| November 2024 | 141 | 550 | 691 | 9.7% | 3 |
| October 2024 | 171 | 594 | 765 | 8.1% | 4 |
| September 2024 | 160 | 619 | 779 | 6.8% | 5 |
| August 2024 | 445 | 622 | 1 067 | 7.3% | 4 |
| July 2024 | 596 | 613 | 1 209 | 5.0% | 7 |
| June 2024 | 150 | 551 | 701 | 8.0% | 4 |
| May 2024 | 458 | 646 | 1 104 | 7.1% | 3 |
| April 2024 | 568 | 640 | 1 208 | 6.8% | 5 |
| March 2024 | 635 | 598 | 1 233 | 6.1% | 4 |
| February 2024 | 510 | 566 | 1 076 | 5.7% | 7 |
| January 2024 | 621 | 511 | 1 132 | 4.5% | 9 |
| December 2023 | 34 | 445 | 479 | 9.8% | 2 |
| November 2023 | 139 | 445 | 584 | 8.4% | 4 |
| October 2023 | 315 | 359 | 674 | 7.6% | 3 |
| September 2023 | 344 | 417 | 761 | 6.9% | 4 |