CUPRA
Ireland · August 2026 · Total 242 · Share 1.3% · #20
CUPRA registered 242 passenger cars in Ireland in August 2026, 223 of them new and 19 used imports. That gave it a 1.3% share of the market and rank #20 among brands, down 6 places from #14 in August 2025. Volume is down 27.5% on August 2025 (334) and down 14.2% on July 2026 (282).
Over the 36 months shown, CUPRA has registered 5 834 cars in Ireland, an average of 162 a month. Its strongest month was January 2026 with 504 and its weakest December 2025 with 13. Its market share has moved from 0.6% in September 2023 to 1.1% in March 2025 and 1.3% now.
Its best-selling model in August 2026 was the TAVASCAN with 63 registrations, followed by the FORMENTOR (50) and the BORN (41). The table below lists all 5 CUPRA models registered in the month. Year to date the TAVASCAN leads the brand's line-up with 451.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 54 | +19 | TAVASCAN | 63 | 63 | 0 | 0.6% | −27.6% | −21.3% | 451 |
| 71 | +59 | FORMENTOR | 50 | 0 | 22 | 0.5% | +35.1% | −31.5% | 436 |
| 82 | +37 | BORN | 41 | 41 | 0 | 0.4% | −6.8% | −10.9% | 329 |
| 83 | +13 | TERRAMAR | 41 | 0 | 37 | 0.4% | −32.8% | −4.7% | 438 |
| 103 | +24 | LEON | 28 | 0 | 2 | 0.3% | −28.2% | −66.7% | 319 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 223 | 19 | 242 | 1.3% | 20 |
| July 2026 | 268 | 14 | 282 | 1.0% | 23 |
| June 2026 | 94 | 12 | 106 | 0.8% | 22 |
| May 2026 | 109 | 12 | 121 | 0.7% | 26 |
| April 2026 | 199 | 19 | 218 | 1.1% | 22 |
| March 2026 | 284 | 13 | 297 | 1.3% | 21 |
| February 2026 | 303 | 8 | 311 | 1.5% | 19 |
| January 2026 | 495 | 9 | 504 | 1.6% | 17 |
| December 2025 | 10 | 3 | 13 | 0.2% | 30 |
| November 2025 | 27 | 5 | 32 | 0.4% | 30 |
| October 2025 | 95 | 2 | 97 | 0.9% | 23 |
| September 2025 | 193 | 3 | 196 | 1.5% | 19 |
| August 2025 | 327 | 7 | 334 | 2.2% | 14 |
| July 2025 | 320 | 3 | 323 | 1.2% | 19 |
| June 2025 | 47 | 2 | 49 | 0.5% | 30 |
| May 2025 | 120 | 2 | 122 | 0.8% | 22 |
| April 2025 | 172 | 6 | 178 | 1.0% | 23 |
| March 2025 | 220 | 3 | 223 | 1.1% | 22 |
| February 2025 | 285 | 5 | 290 | 1.5% | 20 |
| January 2025 | 271 | 1 | 272 | 1.0% | 21 |
| December 2024 | 20 | 0 | 20 | 0.4% | 28 |
| November 2024 | 38 | 1 | 39 | 0.6% | 29 |
| October 2024 | 59 | 3 | 62 | 0.7% | 27 |
| September 2024 | 66 | 0 | 66 | 0.6% | 28 |
| August 2024 | 82 | 0 | 82 | 0.6% | 27 |
| July 2024 | 187 | 1 | 188 | 0.8% | 24 |
| June 2024 | 55 | 1 | 56 | 0.6% | 27 |
| May 2024 | 150 | 3 | 153 | 1.0% | 23 |
| April 2024 | 146 | 2 | 148 | 0.8% | 24 |
| March 2024 | 193 | 3 | 196 | 1.0% | 22 |
| February 2024 | 209 | 0 | 209 | 1.1% | 22 |
| January 2024 | 160 | 3 | 163 | 0.6% | 25 |
| December 2023 | 14 | 0 | 14 | 0.3% | 30 |
| November 2023 | 27 | 0 | 27 | 0.4% | 31 |
| October 2023 | 140 | 0 | 140 | 1.6% | 20 |
| September 2023 | 61 | 0 | 61 | 0.6% | 29 |