FORD
Ireland · August 2026 · Total 620 · Share 3.3% · #9
FORD registered 620 passenger cars in Ireland in August 2026, 388 of them new and 232 used imports. That gave it a 3.3% share of the market and rank #9 among brands, up 1 place from #10 in August 2025. Volume is up 20.6% on August 2025 (514) and down 28.8% on July 2026 (871).
Over the 36 months shown, FORD has registered 22 076 cars in Ireland, an average of 613 a month. Its strongest month was January 2026 with 1 339 and its weakest December 2025 with 220. Its market share has moved from 4.5% in September 2023 to 3.3% in March 2025 and 3.3% now.
Its best-selling model in August 2026 was the PUMA with 130 registrations, followed by the EXPLORER (97) and the KUGA (69). The table below lists all 6 FORD models registered in the month. Year to date the PUMA leads the brand's line-up with 1 312.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 18 | +10 | PUMA | 130 | 63 | 0 | 1.2% | −34.0% | +46.1% | 1 312 |
| 30 | +22 | EXPLORER | 97 | 97 | 0 | 0.9% | −18.5% | – | 651 |
| 47 | −9 | KUGA | 69 | 0 | 69 | 0.6% | −58.7% | +97.1% | 857 |
| 104 | – | CAPRI | 28 | 28 | 0 | 0.3% | – | – | 195 |
| 180 | – | FOCUS | 3 | 0 | 0 | 0.0% | – | −94.7% | 434 |
| 190 | – | FIESTA | 1 | 0 | 0 | 0.0% | – | – | 1 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 388 | 232 | 620 | 3.3% | 9 |
| July 2026 | 627 | 244 | 871 | 3.0% | 11 |
| June 2026 | 111 | 226 | 337 | 2.6% | 10 |
| May 2026 | 301 | 242 | 543 | 2.9% | 9 |
| April 2026 | 424 | 268 | 692 | 3.5% | 10 |
| March 2026 | 463 | 282 | 745 | 3.2% | 11 |
| February 2026 | 495 | 287 | 782 | 3.7% | 10 |
| January 2026 | 1 124 | 215 | 1 339 | 4.3% | 8 |
| December 2025 | 27 | 193 | 220 | 3.5% | 7 |
| November 2025 | 106 | 229 | 335 | 4.0% | 6 |
| October 2025 | 140 | 251 | 391 | 3.6% | 8 |
| September 2025 | 226 | 295 | 521 | 3.9% | 9 |
| August 2025 | 278 | 236 | 514 | 3.3% | 10 |
| July 2025 | 593 | 279 | 872 | 3.3% | 10 |
| June 2025 | 148 | 208 | 356 | 3.3% | 9 |
| May 2025 | 430 | 244 | 674 | 4.6% | 8 |
| April 2025 | 437 | 248 | 685 | 3.7% | 10 |
| March 2025 | 384 | 293 | 677 | 3.3% | 11 |
| February 2025 | 483 | 282 | 765 | 3.9% | 10 |
| January 2025 | 938 | 217 | 1 155 | 4.2% | 9 |
| December 2024 | 25 | 199 | 224 | 4.7% | 7 |
| November 2024 | 70 | 256 | 326 | 4.6% | 6 |
| October 2024 | 165 | 254 | 419 | 4.4% | 6 |
| September 2024 | 249 | 261 | 510 | 4.4% | 8 |
| August 2024 | 337 | 235 | 572 | 3.9% | 9 |
| July 2024 | 645 | 276 | 921 | 3.8% | 8 |
| June 2024 | 118 | 266 | 384 | 4.4% | 6 |
| May 2024 | 398 | 259 | 657 | 4.2% | 8 |
| April 2024 | 378 | 250 | 628 | 3.5% | 11 |
| March 2024 | 500 | 253 | 753 | 3.7% | 10 |
| February 2024 | 557 | 261 | 818 | 4.3% | 8 |
| January 2024 | 961 | 196 | 1 157 | 4.5% | 8 |
| December 2023 | 96 | 192 | 288 | 5.9% | 6 |
| November 2023 | 87 | 260 | 347 | 5.0% | 5 |
| October 2023 | 263 | 212 | 475 | 5.3% | 6 |
| September 2023 | 275 | 228 | 503 | 4.5% | 8 |