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LAND ROVER

Ireland · August 2026 · Total 177 · Share 0.9% · #22

LAND ROVER registered 177 passenger cars in Ireland in August 2026, 68 of them new and 109 used imports. That gave it a 0.9% share of the market and rank #22 among brands, down 1 place from #21 in August 2025. Volume is down 4.8% on August 2025 (186) and down 16.9% on July 2026 (213).

Over the 36 months shown, LAND ROVER has registered 6 914 cars in Ireland, an average of 192 a month. Its strongest month was January 2024 with 279 and its weakest December 2023 with 77. Its market share has moved from 1.0% in September 2023 to 1.3% in March 2025 and 0.9% now.

Its best-selling model in August 2026 was the RANGE ROVER with 27 registrations, followed by the RANGE ROVER SPORT (20) and the DISCOVERY SPORT (13). The table below lists all 6 LAND ROVER models registered in the month. Year to date the RANGE ROVER SPORT leads the brand's line-up with 259.

36-month trend

0701402092792023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
107–RANGE ROVER270270.3%––143
125−8RANGE ROVER SPORT200200.2%−55.6%–259
145–DISCOVERY SPORT130130.1%––61
171–DEFENDER5050.1%––65
184–RANGE ROVER EVOQUE2020.0%––54
192–RANGE ROVER VELAR1010.0%––42

36-month trend

MonthNewUsedTotalShare#
August 2026681091770.9%22
July 2026891242130.7%26
June 2026161371531.2%19
May 2026501101600.9%23
April 20261191302491.3%21
March 20261001562561.1%23
February 20261041282321.1%22
January 2026901152050.7%25
December 202581111191.9%14
November 202571081151.4%17
October 2025301451751.6%17
September 2025311191501.1%21
August 2025521341861.2%21
July 20251201362561.0%24
June 2025261321581.5%18
May 2025841402241.5%17
April 2025841031871.0%22
March 20251251452701.3%21
February 20251371182551.3%22
January 2025141952360.9%24
December 202431231262.7%12
November 2024121201321.9%16
October 2024241561801.9%15
September 2024571562131.9%16
August 2024901252151.5%18
July 20241151642791.2%20
June 2024201401601.8%16
May 2024701522221.4%17
April 20241001292291.3%19
March 20241221162381.2%21
February 2024136832191.2%21
January 2024192872791.1%19
December 2023671771.6%16
November 20231683991.4%20
October 202363911541.7%18
September 202350661161.0%21