MAZDA
Ireland · August 2026 · Total 209 · Share 1.1% · #21
MAZDA registered 209 passenger cars in Ireland in August 2026, 115 of them new and 94 used imports. That gave it a 1.1% share of the market and rank #21 among brands, up 5 places from #26 in August 2025. Volume is up 91.7% on August 2025 (109) and down 18.4% on July 2026 (256).
Over the 36 months shown, MAZDA has registered 5 886 cars in Ireland, an average of 164 a month. Its strongest month was January 2024 with 327 and its weakest December 2024 with 51. Its market share has moved from 1.4% in September 2023 to 0.9% in March 2025 and 1.1% now.
Its best-selling model in August 2026 was the 6 with 45 registrations, followed by the CX-5 (23) and the CX-80 (14). The table below lists all 8 MAZDA models registered in the month. Year to date the CX-30 leads the brand's line-up with 165.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 75 | – | 6 | 45 | 45 | 0 | 0.4% | – | – | 45 |
| 120 | −4 | CX-5 | 23 | 0 | 0 | 0.2% | −50.0% | – | 83 |
| 142 | – | CX-80 | 14 | 0 | 14 | 0.1% | – | – | 160 |
| 152 | −12 | CX-30 | 11 | 0 | 0 | 0.1% | −66.7% | – | 165 |
| 153 | – | CX-60 | 11 | 0 | 11 | 0.1% | – | – | 150 |
| 168 | – | 2 | 6 | 0 | 0 | 0.1% | – | – | 139 |
| 176 | – | 3 | 4 | 0 | 0 | 0.0% | – | – | 121 |
| 193 | – | MX-5 | 1 | 0 | 0 | 0.0% | – | – | 14 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 115 | 94 | 209 | 1.1% | 21 |
| July 2026 | 147 | 109 | 256 | 0.9% | 24 |
| June 2026 | 40 | 83 | 123 | 1.0% | 20 |
| May 2026 | 101 | 93 | 194 | 1.0% | 21 |
| April 2026 | 89 | 65 | 154 | 0.8% | 24 |
| March 2026 | 76 | 88 | 164 | 0.7% | 26 |
| February 2026 | 137 | 86 | 223 | 1.1% | 23 |
| January 2026 | 177 | 85 | 262 | 0.8% | 23 |
| December 2025 | 9 | 60 | 69 | 1.1% | 19 |
| November 2025 | 16 | 75 | 91 | 1.1% | 19 |
| October 2025 | 36 | 81 | 117 | 1.1% | 21 |
| September 2025 | 51 | 60 | 111 | 0.8% | 25 |
| August 2025 | 51 | 58 | 109 | 0.7% | 26 |
| July 2025 | 145 | 67 | 212 | 0.8% | 25 |
| June 2025 | 25 | 63 | 88 | 0.8% | 23 |
| May 2025 | 63 | 77 | 140 | 1.0% | 19 |
| April 2025 | 97 | 66 | 163 | 0.9% | 24 |
| March 2025 | 109 | 77 | 186 | 0.9% | 24 |
| February 2025 | 125 | 62 | 187 | 0.9% | 25 |
| January 2025 | 262 | 60 | 322 | 1.2% | 19 |
| December 2024 | 9 | 42 | 51 | 1.1% | 19 |
| November 2024 | 20 | 56 | 76 | 1.1% | 21 |
| October 2024 | 69 | 60 | 129 | 1.4% | 17 |
| September 2024 | 65 | 50 | 115 | 1.0% | 21 |
| August 2024 | 81 | 75 | 156 | 1.1% | 20 |
| July 2024 | 229 | 60 | 289 | 1.2% | 19 |
| June 2024 | 21 | 72 | 93 | 1.1% | 22 |
| May 2024 | 131 | 67 | 198 | 1.3% | 19 |
| April 2024 | 134 | 77 | 211 | 1.2% | 20 |
| March 2024 | 172 | 67 | 239 | 1.2% | 20 |
| February 2024 | 116 | 67 | 183 | 1.0% | 24 |
| January 2024 | 271 | 56 | 327 | 1.3% | 18 |
| December 2023 | 10 | 49 | 59 | 1.2% | 18 |
| November 2023 | 31 | 90 | 121 | 1.7% | 17 |
| October 2023 | 44 | 65 | 109 | 1.2% | 23 |
| September 2023 | 96 | 54 | 150 | 1.4% | 19 |