MERCEDES-BENZ
Ireland · August 2026 · Total 739 · Share 3.9% · #8
MERCEDES-BENZ registered 739 passenger cars in Ireland in August 2026, 201 of them new and 538 used imports. That gave it a 3.9% share of the market and rank #8 among brands, the same position as in August 2025. Volume is up 22.4% on August 2025 (604) and down 21.3% on July 2026 (939).
Over the 36 months shown, MERCEDES-BENZ has registered 22 437 cars in Ireland, an average of 623 a month. Its strongest month was January 2026 with 1 016 and its weakest December 2023 with 300. Its market share has moved from 3.4% in September 2023 to 4.1% in March 2025 and 3.9% now.
Its best-selling model in August 2026 was the GLC with 41 registrations, followed by the CLA (32) and the E (25). The table below lists all 11 MERCEDES-BENZ models registered in the month. Year to date the E leads the brand's line-up with 433.
36-month trend
Models · August 2026
| # | ± | Model | New | BEV | PHEV | Share of new | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|---|
| 84 | +30 | GLC | 41 | 13 | 14 | 0.4% | −12.8% | −2.4% | 387 |
| 97 | −10 | CLA | 32 | 19 | 0 | 0.3% | −54.3% | – | 221 |
| 114 | +10 | E | 25 | 0 | 17 | 0.2% | −37.5% | −39.0% | 433 |
| 116 | −9 | GLA | 24 | 0 | 3 | 0.2% | −55.6% | – | 371 |
| 123 | −25 | C | 21 | 0 | 0 | 0.2% | −65.0% | – | 296 |
| 137 | – | GLB | 16 | 8 | 0 | 0.2% | – | – | 108 |
| 154 | – | A | 11 | 0 | 0 | 0.1% | – | – | 101 |
| 155 | −24 | GLE | 11 | 0 | 11 | 0.1% | −70.3% | – | 214 |
| 169 | – | CLE | 6 | 0 | 0 | 0.1% | – | – | 160 |
| 194 | – | EQA | 1 | 1 | 0 | 0.0% | – | – | 45 |
| 195 | – | S | 1 | 0 | 1 | 0.0% | – | – | 27 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| August 2026 | 201 | 538 | 739 | 3.9% | 8 |
| July 2026 | 403 | 536 | 939 | 3.3% | 8 |
| June 2026 | 128 | 475 | 603 | 4.7% | 7 |
| May 2026 | 178 | 559 | 737 | 4.0% | 7 |
| April 2026 | 340 | 559 | 899 | 4.6% | 8 |
| March 2026 | 322 | 548 | 870 | 3.8% | 9 |
| February 2026 | 350 | 490 | 840 | 3.9% | 8 |
| January 2026 | 590 | 426 | 1 016 | 3.3% | 10 |
| December 2025 | 8 | 374 | 382 | 6.0% | 5 |
| November 2025 | 26 | 432 | 458 | 5.5% | 5 |
| October 2025 | 83 | 440 | 523 | 4.8% | 6 |
| September 2025 | 186 | 396 | 582 | 4.3% | 7 |
| August 2025 | 242 | 362 | 604 | 3.9% | 8 |
| July 2025 | 389 | 462 | 851 | 3.2% | 11 |
| June 2025 | 85 | 342 | 427 | 4.0% | 8 |
| May 2025 | 188 | 375 | 563 | 3.9% | 10 |
| April 2025 | 306 | 366 | 672 | 3.6% | 11 |
| March 2025 | 433 | 393 | 826 | 4.1% | 10 |
| February 2025 | 390 | 379 | 769 | 3.9% | 9 |
| January 2025 | 586 | 302 | 888 | 3.3% | 11 |
| December 2024 | 65 | 263 | 328 | 6.9% | 5 |
| November 2024 | 42 | 321 | 363 | 5.1% | 5 |
| October 2024 | 73 | 345 | 418 | 4.4% | 7 |
| September 2024 | 110 | 374 | 484 | 4.2% | 9 |
| August 2024 | 193 | 341 | 534 | 3.6% | 10 |
| July 2024 | 509 | 349 | 858 | 3.6% | 9 |
| June 2024 | 62 | 303 | 365 | 4.2% | 7 |
| May 2024 | 238 | 353 | 591 | 3.8% | 10 |
| April 2024 | 287 | 347 | 634 | 3.6% | 10 |
| March 2024 | 441 | 362 | 803 | 4.0% | 9 |
| February 2024 | 408 | 321 | 729 | 3.8% | 11 |
| January 2024 | 497 | 316 | 813 | 3.2% | 11 |
| December 2023 | 61 | 239 | 300 | 6.2% | 5 |
| November 2023 | 53 | 272 | 325 | 4.7% | 6 |
| October 2023 | 93 | 236 | 329 | 3.7% | 9 |
| September 2023 | 142 | 233 | 375 | 3.4% | 11 |