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SEAT

Ireland · August 2026 · Total 172 · Share 0.9% · #23

SEAT registered 172 passenger cars in Ireland in August 2026, 140 of them new and 32 used imports. That gave it a 0.9% share of the market and rank #23 among brands, down 1 place from #22 in August 2025. Volume is down 2.3% on August 2025 (176) and down 24.6% on July 2026 (228).

Over the 36 months shown, SEAT has registered 8 575 cars in Ireland, an average of 238 a month. Its strongest month was July 2024 with 570 and its weakest December 2025 with 38. Its market share has moved from 1.6% in September 2023 to 1.8% in March 2025 and 0.9% now.

Its best-selling model in August 2026 was the ARONA with 58 registrations, followed by the IBIZA (31) and the LEON (27). The table below lists all 4 SEAT models registered in the month. Year to date the ARONA leads the brand's line-up with 531.

36-month trend

01432854285702023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
63+19ARONA58000.5%−22.7%+9.4%531
99+35IBIZA31000.3%−13.9%–387
109+13LEON27000.3%−35.7%−30.8%413
118+3ATECA24000.2%−42.9%−25.0%426

36-month trend

MonthNewUsedTotalShare#
August 2026140321720.9%23
July 2026195332280.8%25
June 2026161311921.5%17
May 2026237342711.5%18
April 2026244422861.5%19
March 2026369484171.8%20
February 2026209302391.1%21
January 2026202402420.8%24
December 20251226380.6%26
November 202584381221.5%16
October 202554461000.9%22
September 2025125391641.2%20
August 2025145311761.1%22
July 2025264342981.1%20
June 2025206282342.2%15
May 202566401060.7%24
April 2025497375342.9%13
March 2025323423651.8%15
February 2025240382781.4%21
January 2025254503041.1%20
December 20242419430.9%21
November 20244824721.0%22
October 202478341121.2%19
September 2024133321651.4%18
August 2024183322151.5%19
July 2024527435702.4%14
June 2024105411461.7%17
May 2024488385263.4%12
April 2024354373912.2%14
March 2024332453771.9%15
February 2024260473071.6%17
January 2024286423281.3%17
December 20233022521.1%21
November 202371371081.6%18
October 2023189362252.5%14
September 2023131411721.6%17