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TESLA

Ireland · August 2026 · Total 166 · Share 0.9% · #25

TESLA registered 166 passenger cars in Ireland in August 2026, 142 of them new and 24 used imports. That gave it a 0.9% share of the market and rank #25 among brands, down 7 places from #18 in August 2025. Volume is down 32.2% on August 2025 (245) and down 43.3% on July 2026 (293).

Over the 36 months shown, TESLA has registered 9 357 cars in Ireland, an average of 260 a month. Its strongest month was June 2026 with 691 and its weakest May 2025 with 80. Its market share has moved from 3.6% in September 2023 to 1.7% in March 2025 and 0.9% now.

Its best-selling model in August 2026 was the MODEL Y with 126 registrations, followed by the MODEL 3 (16). Year to date the MODEL Y leads the brand's line-up with 1 138.

36-month trend

01733465186912023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
20+11MODEL Y12612601.2%−34.4%+10.5%1 138
139−45MODEL 3161600.2%−75.0%−83.5%1 003

36-month trend

MonthNewUsedTotalShare#
August 2026142241660.9%25
July 2026256372931.0%22
June 2026637546915.4%6
May 2026200752751.5%17
April 2026185682531.3%20
March 2026466765422.4%15
February 2026114331470.7%26
January 2026141271680.5%26
December 2025175221973.1%9
November 2025119261451.7%15
October 2025198222202.0%15
September 2025366233892.9%10
August 2025211342451.6%18
July 2025275222971.1%21
June 2025433114444.2%7
May 20255921800.6%27
April 202598111090.6%27
March 2025334113451.7%16
February 2025353123651.8%17
January 202517071770.7%26
December 202425982675.6%6
November 202414651512.1%14
October 2024908981.0%21
September 202427952842.5%12
August 202432873352.3%14
July 2024256132691.1%21
June 202442874355.0%5
May 2024186111971.3%20
April 20248010900.5%26
March 202442384312.1%13
February 202427032731.4%19
January 2024836890.4%26
December 202313951443.0%9
November 202315921612.3%14
October 202318161872.1%15
September 2023388103983.6%10