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TOYOTA

Ireland · August 2026 · Total 2 887 · Share 15.2% · #2

TOYOTA registered 2 887 passenger cars in Ireland in August 2026, 1 587 of them new and 1 300 used imports. That gave it a 15.2% share of the market and rank #2 among brands, the same position as in August 2025. Volume is up 79.8% on August 2025 (1 606) and down 29.3% on July 2026 (4 086).

Over the 36 months shown, TOYOTA has registered 71 007 cars in Ireland, an average of 1 972 a month. Its strongest month was January 2024 with 4 513 and its weakest December 2024 with 372. Its market share has moved from 9.3% in September 2023 to 12.4% in March 2025 and 15.2% now.

Its best-selling model in August 2026 was the RAV4 with 612 registrations, followed by the YARIS CROSS (228) and the C-HR (215). The table below lists all 9 TOYOTA models registered in the month. Year to date the YARIS CROSS leads the brand's line-up with 3 169.

36-month trend

01 1282 2573 3854 5132023-092024-032024-092025-032025-092026-032026-08NewUsedTotal

Models · August 2026

#±ModelNewBEVPHEVShare of newMoMYoYYTD
1+13RAV461205855.6%+108.2%+255.8%2 135
6−2YARIS CROSS228002.1%−55.2%−11.3%3 169
7−6C-HR21598242.0%−60.4%+56.9%2 318
14−7COROLLA157001.4%−64.6%−30.2%2 466
17−4COROLLA CROSS131001.2%−55.4%+40.9%2 083
29−11BZ4X999900.9%−63.2%+200.0%1 065
32−16YARIS96000.9%−66.7%−7.7%1 781
89+1AYGO X38000.4%−44.9%–404
182–PRIUS3030.0%––33

36-month trend

MonthNewUsedTotalShare#
August 20261 5871 3002 88715.2%2
July 20262 7331 3534 08614.2%2
June 20264891 2221 71113.3%2
May 20262 0118762 88715.5%2
April 20261 5458652 41012.3%2
March 20261 5048852 38910.4%2
February 20262 0088432 85113.4%2
January 20263 6928194 51114.4%1
December 20256061967910.7%4
November 202514173887910.6%4
October 20254137611 17410.7%2
September 20256366591 2959.6%2
August 20251 0615451 60610.4%2
July 20252 8516593 51013.2%2
June 20253705469168.6%2
May 20251 0205941 61411.1%2
April 20251 7324262 15811.6%2
March 20252 1014252 52612.4%2
February 20252 0244462 47012.4%2
January 20253 7634364 19915.4%1
December 20241212513727.8%4
November 20242444246689.4%4
October 202455039394310.0%2
September 20247723911 16310.1%2
August 20241 1353881 52310.4%2
July 20242 5464512 99712.4%2
June 20243754087839.0%3
May 20241 1194791 59810.2%2
April 20241 4554441 89910.7%2
March 20241 8654402 30511.4%2
February 20242 1914272 61813.8%1
January 20244 1134004 51317.7%1
December 2023553684238.7%4
November 20231984806789.7%2
October 20233114207318.2%2
September 20236244111 0359.3%2