CUPRA
Latvia · July 2026 · Total 95 · Share 1.4% · #19
CUPRA registered 95 passenger cars in Latvia in July 2026, 73 of them new and 22 used imports. That gave it a 1.4% share of the market and rank #19 among brands, up 1 place from #20 in July 2025. Volume is up 53.2% on July 2025 (62) and down 10.4% on June 2026 (106).
Over the 36 months shown, CUPRA has registered 1 781 cars in Latvia, an average of 49 a month. Its strongest month was May 2026 with 113 and its weakest December 2023 with 20. Its market share has moved from 0.9% in August 2023 to 1.1% in February 2025 and 1.4% now.
Its best-selling model in July 2026 was the TERRAMAR with 37 registrations, followed by the FORMENTOR (30) and the BORN (11). The table below lists all 6 CUPRA models registered in the month. Year to date the TERRAMAR leads the brand's line-up with 240. All TERRAMAR registrations were new cars.
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 45 | −16 | TERRAMAR | 37 | 0 | 37 | −19.6% | +15.6% | 240 |
| 59 | −10 | FORMENTOR | 19 | 11 | 30 | 0.0% | – | 195 |
| 141 | – | BORN | 1 | 10 | 11 | – | – | 38 |
| 167 | – | RAVAL | 8 | 0 | 8 | – | – | 10 |
| 184 | – | LEON | 7 | 0 | 7 | – | – | 46 |
| 312 | – | TAVASCAN | 1 | 1 | 2 | – | – | 13 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 73 | 22 | 95 | 1.4% | 19 |
| June 2026 | 90 | 16 | 106 | 1.7% | 16 |
| May 2026 | 96 | 17 | 113 | 2.1% | 12 |
| April 2026 | 46 | 8 | 54 | 1.0% | 20 |
| March 2026 | 49 | 13 | 62 | 1.0% | 20 |
| February 2026 | 40 | 9 | 49 | 1.2% | 18 |
| January 2026 | 57 | 6 | 63 | 1.6% | 18 |
| December 2025 | 51 | 7 | 58 | 1.2% | 19 |
| November 2025 | 35 | 7 | 42 | 0.8% | 19 |
| October 2025 | 49 | 13 | 62 | 1.1% | 18 |
| September 2025 | 50 | 12 | 62 | 1.0% | 18 |
| August 2025 | 55 | 17 | 72 | 1.2% | 18 |
| July 2025 | 58 | 4 | 62 | 1.0% | 20 |
| June 2025 | 53 | 2 | 55 | 0.9% | 19 |
| May 2025 | 54 | 8 | 62 | 1.1% | 18 |
| April 2025 | 41 | 9 | 50 | 0.9% | 21 |
| March 2025 | 53 | 4 | 57 | 1.0% | 21 |
| February 2025 | 36 | 9 | 45 | 1.1% | 19 |
| January 2025 | 40 | 5 | 45 | 1.1% | 21 |
| December 2024 | 25 | 4 | 29 | 0.7% | 24 |
| November 2024 | 36 | 5 | 41 | 0.9% | 22 |
| October 2024 | 37 | 5 | 42 | 0.8% | 23 |
| September 2024 | 16 | 7 | 23 | 0.5% | 25 |
| August 2024 | 35 | 3 | 38 | 0.8% | 23 |
| July 2024 | 27 | 5 | 32 | 0.6% | 25 |
| June 2024 | 35 | 8 | 43 | 0.9% | 23 |
| May 2024 | 27 | 4 | 31 | 0.6% | 25 |
| April 2024 | 32 | 3 | 35 | 0.7% | 25 |
| March 2024 | 22 | 5 | 27 | 0.5% | 25 |
| February 2024 | 23 | 1 | 24 | 0.6% | 25 |
| January 2024 | 23 | 0 | 23 | 0.6% | 25 |
| December 2023 | 20 | 0 | 20 | 0.5% | 25 |
| November 2023 | 37 | 3 | 40 | 0.8% | 23 |
| October 2023 | 37 | 1 | 38 | 0.7% | 22 |
| September 2023 | 31 | 1 | 32 | 0.6% | 24 |
| August 2023 | 46 | 3 | 49 | 0.9% | 21 |