FORD
Latvia · July 2026 · Total 201 · Share 2.9% · #10
FORD registered 201 passenger cars in Latvia in July 2026, 34 of them new and 167 used imports. That gave it a 2.9% share of the market and rank #10 among brands, the same position as in July 2025. Volume is down 7.4% on July 2025 (217) and up 11.0% on June 2026 (181).
Over the 36 months shown, FORD has registered 6 137 cars in Latvia, an average of 170 a month. Its strongest month was March 2024 with 228 and its weakest February 2025 with 113. Its market share has moved from 3.2% in August 2023 to 2.8% in February 2025 and 2.9% now.
Its best-selling model in July 2026 was the KUGA with 39 registrations, followed by the FOCUS (29) and the S-MAX (21). The table below lists all 22 FORD models registered in the month. Year to date the KUGA leads the brand's line-up with 225. Most KUGA registrations were used imports (25) rather than new cars (14).
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 44 | – | KUGA | 14 | 25 | 39 | – | – | 225 |
| 60 | −15 | FOCUS | 0 | 29 | 29 | −12.1% | – | 167 |
| 79 | – | S-MAX | 0 | 21 | 21 | – | – | 114 |
| 102 | – | TOURNEO | 8 | 7 | 15 | – | −62.5% | 114 |
| 106 | – | TRANSIT | 2 | 12 | 14 | – | – | 76 |
| 127 | – | FIESTA | 0 | 12 | 12 | – | – | 66 |
| 151 | – | MONDEO | 0 | 10 | 10 | – | – | 82 |
| 158 | – | GALAXY | 0 | 9 | 9 | – | – | 87 |
| 159 | – | MUSTANG MACH-E | 0 | 9 | 9 | – | – | 19 |
| 185 | – | C-MAX | 0 | 7 | 7 | – | – | 49 |
| 186 | – | GRAND C-MAX | 0 | 7 | 7 | – | – | 20 |
| 205 | – | FUSION | 0 | 6 | 6 | – | – | 18 |
| 239 | – | ECOSPORT | 0 | 4 | 4 | – | – | 20 |
| 240 | – | MUSTANG | 1 | 3 | 4 | – | – | 11 |
| 241 | – | PUMA | 4 | 0 | 4 | – | – | 41 |
| 318 | – | B-MAX | 0 | 2 | 2 | – | – | 8 |
| 319 | – | CAPRI | 2 | 0 | 2 | – | – | 3 |
| 320 | – | EDGE | 0 | 2 | 2 | – | – | 4 |
| 321 | – | EXPLORER | 2 | 0 | 2 | – | – | 17 |
| 418 | – | A-8000 | 0 | 1 | 1 | – | – | 1 |
| 419 | – | BRONCO | 1 | 0 | 1 | – | – | 6 |
| 420 | – | PROBE | 0 | 1 | 1 | – | – | 1 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 34 | 167 | 201 | 2.9% | 10 |
| June 2026 | 18 | 163 | 181 | 2.9% | 10 |
| May 2026 | 21 | 130 | 151 | 2.8% | 11 |
| April 2026 | 17 | 156 | 173 | 3.1% | 9 |
| March 2026 | 39 | 150 | 189 | 3.1% | 10 |
| February 2026 | 22 | 107 | 129 | 3.2% | 9 |
| January 2026 | 34 | 108 | 142 | 3.5% | 9 |
| December 2025 | 17 | 130 | 147 | 3.1% | 10 |
| November 2025 | 23 | 160 | 183 | 3.6% | 10 |
| October 2025 | 7 | 159 | 166 | 2.9% | 10 |
| September 2025 | 15 | 156 | 171 | 2.9% | 10 |
| August 2025 | 24 | 156 | 180 | 3.1% | 9 |
| July 2025 | 57 | 160 | 217 | 3.4% | 10 |
| June 2025 | 30 | 147 | 177 | 3.0% | 11 |
| May 2025 | 31 | 149 | 180 | 3.1% | 10 |
| April 2025 | 69 | 135 | 204 | 3.6% | 10 |
| March 2025 | 23 | 126 | 149 | 2.7% | 12 |
| February 2025 | 14 | 99 | 113 | 2.8% | 12 |
| January 2025 | 22 | 107 | 129 | 3.1% | 11 |
| December 2024 | 15 | 138 | 153 | 3.6% | 9 |
| November 2024 | 19 | 120 | 139 | 3.0% | 10 |
| October 2024 | 22 | 158 | 180 | 3.4% | 9 |
| September 2024 | 23 | 154 | 177 | 3.5% | 9 |
| August 2024 | 46 | 171 | 217 | 4.3% | 9 |
| July 2024 | 11 | 171 | 182 | 3.4% | 10 |
| June 2024 | 12 | 147 | 159 | 3.2% | 9 |
| May 2024 | 39 | 156 | 195 | 3.6% | 9 |
| April 2024 | 11 | 157 | 168 | 3.3% | 9 |
| March 2024 | 57 | 171 | 228 | 4.6% | 8 |
| February 2024 | 44 | 129 | 173 | 4.3% | 9 |
| January 2024 | 20 | 119 | 139 | 3.7% | 8 |
| December 2023 | 19 | 115 | 134 | 3.3% | 9 |
| November 2023 | 23 | 126 | 149 | 3.1% | 9 |
| October 2023 | 45 | 149 | 194 | 3.8% | 9 |
| September 2023 | 15 | 172 | 187 | 3.7% | 9 |
| August 2023 | 26 | 155 | 181 | 3.2% | 9 |