KIA
Latvia · July 2026 · Total 101 · Share 1.5% · #17
KIA registered 101 passenger cars in Latvia in July 2026, 41 of them new and 60 used imports. That gave it a 1.5% share of the market and rank #17 among brands, down 1 place from #16 in July 2025. Volume is down 4.7% on July 2025 (106) and up 12.2% on June 2026 (90).
Over the 36 months shown, KIA has registered 3 624 cars in Latvia, an average of 101 a month. Its strongest month was May 2024 with 157 and its weakest December 2025 with 69. Its market share has moved from 2.2% in August 2023 to 1.9% in February 2025 and 1.5% now.
Its best-selling model in July 2026 was the SPORTAGE with 47 registrations, followed by the NIRO (10) and the EV6 (8). The table below lists all 17 KIA models registered in the month. Year to date the SPORTAGE leads the brand's line-up with 347. 30 of the SPORTAGE registrations were new cars and 17 used imports.
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 34 | +4 | SPORTAGE | 30 | 17 | 47 | +23.7% | +14.6% | 347 |
| 153 | – | NIRO | 0 | 10 | 10 | – | – | 50 |
| 169 | – | EV6 | 0 | 8 | 8 | – | – | 27 |
| 188 | – | CEED | 0 | 7 | 7 | – | – | 45 |
| 189 | – | SORENTO | 0 | 7 | 7 | – | – | 49 |
| 243 | – | XCEED | 3 | 1 | 4 | – | – | 49 |
| 274 | – | CARENS | 0 | 3 | 3 | – | – | 8 |
| 275 | – | EV3 | 3 | 0 | 3 | – | – | 13 |
| 329 | – | K4 | 2 | 0 | 2 | – | – | 7 |
| 330 | – | OPTIMA | 0 | 2 | 2 | – | – | 9 |
| 331 | – | SOUL | 0 | 2 | 2 | – | – | 14 |
| 440 | – | EV4 | 1 | 0 | 1 | – | – | 1 |
| 441 | – | EV5 | 1 | 0 | 1 | – | – | 4 |
| 442 | – | PICANTO | 0 | 1 | 1 | – | – | 4 |
| 443 | – | PROCEED | 0 | 1 | 1 | – | – | 2 |
| 444 | – | RIO | 0 | 1 | 1 | – | – | 13 |
| 445 | – | STONIC | 1 | 0 | 1 | – | – | 16 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 41 | 60 | 101 | 1.5% | 17 |
| June 2026 | 40 | 50 | 90 | 1.5% | 17 |
| May 2026 | 53 | 33 | 86 | 1.6% | 14 |
| April 2026 | 57 | 34 | 91 | 1.6% | 15 |
| March 2026 | 81 | 57 | 138 | 2.3% | 13 |
| February 2026 | 51 | 30 | 81 | 2.0% | 13 |
| January 2026 | 52 | 26 | 78 | 1.9% | 14 |
| December 2025 | 27 | 42 | 69 | 1.4% | 16 |
| November 2025 | 47 | 28 | 75 | 1.5% | 15 |
| October 2025 | 50 | 36 | 86 | 1.5% | 17 |
| September 2025 | 73 | 42 | 115 | 1.9% | 13 |
| August 2025 | 78 | 69 | 147 | 2.5% | 11 |
| July 2025 | 56 | 50 | 106 | 1.7% | 16 |
| June 2025 | 74 | 41 | 115 | 2.0% | 14 |
| May 2025 | 107 | 39 | 146 | 2.5% | 12 |
| April 2025 | 77 | 35 | 112 | 2.0% | 11 |
| March 2025 | 47 | 40 | 87 | 1.6% | 15 |
| February 2025 | 49 | 27 | 76 | 1.9% | 15 |
| January 2025 | 39 | 46 | 85 | 2.1% | 14 |
| December 2024 | 37 | 34 | 71 | 1.7% | 15 |
| November 2024 | 50 | 33 | 83 | 1.8% | 14 |
| October 2024 | 54 | 57 | 111 | 2.1% | 14 |
| September 2024 | 69 | 51 | 120 | 2.4% | 11 |
| August 2024 | 74 | 48 | 122 | 2.4% | 12 |
| July 2024 | 60 | 33 | 93 | 1.7% | 15 |
| June 2024 | 73 | 26 | 99 | 2.0% | 15 |
| May 2024 | 123 | 34 | 157 | 2.9% | 11 |
| April 2024 | 75 | 38 | 113 | 2.2% | 13 |
| March 2024 | 71 | 36 | 107 | 2.1% | 11 |
| February 2024 | 64 | 28 | 92 | 2.3% | 14 |
| January 2024 | 49 | 28 | 77 | 2.1% | 14 |
| December 2023 | 46 | 39 | 85 | 2.1% | 11 |
| November 2023 | 64 | 21 | 85 | 1.8% | 14 |
| October 2023 | 77 | 32 | 109 | 2.1% | 13 |
| September 2023 | 71 | 25 | 96 | 1.9% | 12 |
| August 2023 | 88 | 32 | 120 | 2.2% | 13 |