LAND ROVER
Latvia · July 2026 · Total 67 · Share 1.0% · #22
LAND ROVER registered 67 passenger cars in Latvia in July 2026, 17 of them new and 50 used imports. That gave it a 1.0% share of the market and rank #22 among brands, down 4 places from #18 in July 2025. Volume is up 4.7% on July 2025 (64) and up 3.1% on June 2026 (65).
Over the 36 months shown, LAND ROVER has registered 1 912 cars in Latvia, an average of 53 a month. Its strongest month was March 2025 with 86 and its weakest August 2024 with 32. Its market share has moved from 0.6% in August 2023 to 0.9% in February 2025 and 1.0% now.
Its best-selling model in July 2026 was the RANGE ROVER with 42 registrations, followed by the DEFENDER (12) and the DISCOVERY (12). The table below lists all 4 LAND ROVER models registered in the month. Year to date the RANGE ROVER leads the brand's line-up with 293. Most RANGE ROVER registrations were used imports (30) rather than new cars (12).
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 38 | −8 | RANGE ROVER | 12 | 30 | 42 | −4.5% | +7.7% | 293 |
| 129 | – | DEFENDER | 5 | 7 | 12 | – | – | 47 |
| 130 | – | DISCOVERY | 0 | 12 | 12 | – | – | 72 |
| 449 | – | FREELANDER | 0 | 1 | 1 | – | – | 28 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 17 | 50 | 67 | 1.0% | 22 |
| June 2026 | 14 | 51 | 65 | 1.1% | 20 |
| May 2026 | 19 | 38 | 57 | 1.0% | 19 |
| April 2026 | 20 | 43 | 63 | 1.1% | 18 |
| March 2026 | 24 | 44 | 68 | 1.1% | 19 |
| February 2026 | 10 | 34 | 44 | 1.1% | 20 |
| January 2026 | 34 | 43 | 77 | 1.9% | 15 |
| December 2025 | 9 | 52 | 61 | 1.3% | 18 |
| November 2025 | 8 | 41 | 49 | 1.0% | 18 |
| October 2025 | 10 | 48 | 58 | 1.0% | 20 |
| September 2025 | 15 | 47 | 62 | 1.0% | 19 |
| August 2025 | 15 | 50 | 65 | 1.1% | 19 |
| July 2025 | 25 | 39 | 64 | 1.0% | 18 |
| June 2025 | 8 | 41 | 49 | 0.8% | 21 |
| May 2025 | 19 | 38 | 57 | 1.0% | 20 |
| April 2025 | 23 | 36 | 59 | 1.0% | 18 |
| March 2025 | 44 | 42 | 86 | 1.6% | 16 |
| February 2025 | 12 | 24 | 36 | 0.9% | 21 |
| January 2025 | 19 | 30 | 49 | 1.2% | 17 |
| December 2024 | 9 | 41 | 50 | 1.2% | 17 |
| November 2024 | 12 | 45 | 57 | 1.2% | 18 |
| October 2024 | 10 | 41 | 51 | 1.0% | 20 |
| September 2024 | 4 | 39 | 43 | 0.9% | 21 |
| August 2024 | 7 | 25 | 32 | 0.6% | 24 |
| July 2024 | 16 | 34 | 50 | 0.9% | 19 |
| June 2024 | 21 | 33 | 54 | 1.1% | 18 |
| May 2024 | 20 | 32 | 52 | 1.0% | 19 |
| April 2024 | 6 | 33 | 39 | 0.8% | 24 |
| March 2024 | 17 | 21 | 38 | 0.8% | 22 |
| February 2024 | 15 | 30 | 45 | 1.1% | 18 |
| January 2024 | 19 | 22 | 41 | 1.1% | 19 |
| December 2023 | 7 | 28 | 35 | 0.9% | 20 |
| November 2023 | 16 | 32 | 48 | 1.0% | 19 |
| October 2023 | 23 | 40 | 63 | 1.2% | 16 |
| September 2023 | 10 | 34 | 44 | 0.9% | 20 |
| August 2023 | 11 | 23 | 34 | 0.6% | 25 |