MAZDA
Latvia · July 2026 · Total 71 · Share 1.0% · #20
MAZDA registered 71 passenger cars in Latvia in July 2026, 28 of them new and 43 used imports. That gave it a 1.0% share of the market and rank #20 among brands, up 1 place from #21 in July 2025. Volume is up 42.0% on July 2025 (50) and up 129.0% on June 2026 (31).
Over the 36 months shown, MAZDA has registered 1 377 cars in Latvia, an average of 38 a month. Its strongest month was July 2026 with 71 and its weakest December 2023 with 19. Its market share has moved from 0.7% in August 2023 to 0.9% in February 2025 and 1.0% now.
Its best-selling model in July 2026 was the CX-5 with 28 registrations, followed by the 6E (8) and the 6 (6). The table below lists all 15 MAZDA models registered in the month. Year to date the CX-5 leads the brand's line-up with 93. Most CX-5 registrations were used imports (15) rather than new cars (13).
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 63 | – | CX-5 | 13 | 15 | 28 | – | – | 93 |
| 170 | – | 6E | 8 | 0 | 8 | – | – | 10 |
| 207 | – | 6 | 0 | 6 | 6 | – | – | 34 |
| 208 | – | CX-3 | 0 | 6 | 6 | – | – | 12 |
| 209 | – | MX-30 | 0 | 6 | 6 | – | – | 15 |
| 277 | – | 3 | 3 | 0 | 3 | – | – | 17 |
| 278 | – | MX-5 | 0 | 3 | 3 | – | – | 16 |
| 333 | – | 323 | 0 | 2 | 2 | – | – | 2 |
| 334 | – | 5 | 0 | 2 | 2 | – | – | 10 |
| 335 | – | CX-30 | 2 | 0 | 2 | – | – | 26 |
| 458 | – | 2 | 0 | 1 | 1 | – | – | 7 |
| 459 | – | CX-60 | 1 | 0 | 1 | – | – | 9 |
| 460 | – | CX-7 | 0 | 1 | 1 | – | – | 8 |
| 461 | – | CX-80 | 1 | 0 | 1 | – | – | 8 |
| 462 | – | PREMACY | 0 | 1 | 1 | – | – | 1 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 28 | 43 | 71 | 1.0% | 20 |
| June 2026 | 7 | 24 | 31 | 0.5% | 26 |
| May 2026 | 9 | 34 | 43 | 0.8% | 22 |
| April 2026 | 6 | 28 | 34 | 0.6% | 26 |
| March 2026 | 13 | 26 | 39 | 0.7% | 24 |
| February 2026 | 5 | 14 | 19 | 0.5% | 26 |
| January 2026 | 8 | 26 | 34 | 0.9% | 24 |
| December 2025 | 12 | 22 | 34 | 0.7% | 22 |
| November 2025 | 6 | 25 | 31 | 0.6% | 23 |
| October 2025 | 7 | 40 | 47 | 0.8% | 22 |
| September 2025 | 14 | 29 | 43 | 0.7% | 24 |
| August 2025 | 11 | 28 | 39 | 0.7% | 25 |
| July 2025 | 16 | 34 | 50 | 0.8% | 21 |
| June 2025 | 10 | 33 | 43 | 0.7% | 22 |
| May 2025 | 7 | 27 | 34 | 0.6% | 25 |
| April 2025 | 6 | 35 | 41 | 0.7% | 25 |
| March 2025 | 5 | 33 | 38 | 0.7% | 24 |
| February 2025 | 14 | 20 | 34 | 0.9% | 22 |
| January 2025 | 9 | 25 | 34 | 0.8% | 23 |
| December 2024 | 2 | 28 | 30 | 0.7% | 23 |
| November 2024 | 9 | 35 | 44 | 0.9% | 21 |
| October 2024 | 6 | 33 | 39 | 0.7% | 25 |
| September 2024 | 8 | 32 | 40 | 0.8% | 23 |
| August 2024 | 9 | 42 | 51 | 1.0% | 19 |
| July 2024 | 11 | 26 | 37 | 0.7% | 24 |
| June 2024 | 16 | 34 | 50 | 1.0% | 21 |
| May 2024 | 10 | 37 | 47 | 0.9% | 20 |
| April 2024 | 9 | 32 | 41 | 0.8% | 23 |
| March 2024 | 19 | 33 | 52 | 1.0% | 20 |
| February 2024 | 9 | 19 | 28 | 0.7% | 24 |
| January 2024 | 10 | 15 | 25 | 0.7% | 24 |
| December 2023 | 5 | 14 | 19 | 0.5% | 27 |
| November 2023 | 12 | 29 | 41 | 0.9% | 22 |
| October 2023 | 9 | 21 | 30 | 0.6% | 25 |
| September 2023 | 8 | 20 | 28 | 0.6% | 25 |
| August 2023 | 14 | 22 | 36 | 0.7% | 24 |