SUBARU
Latvia · July 2026 · Total 48 · Share 0.7% · #25
SUBARU registered 48 passenger cars in Latvia in July 2026, 24 of them new and 24 used imports. That gave it a 0.7% share of the market and rank #25 among brands, up 1 place from #26 in July 2025. Volume is up 14.3% on July 2025 (42) and down 11.1% on June 2026 (54).
Over the 36 months shown, SUBARU has registered 1 842 cars in Latvia, an average of 51 a month. Its strongest month was March 2026 with 75 and its weakest June 2025 with 34. Its market share has moved from 1.0% in August 2023 to 1.1% in February 2025 and 0.7% now.
Its best-selling model in July 2026 was the OUTBACK with 27 registrations, followed by the FORESTER (7) and the UNCHARTED (5). The table below lists all 7 SUBARU models registered in the month. Year to date the OUTBACK leads the brand's line-up with 195. Most OUTBACK registrations were used imports (15) rather than new cars (12).
36-month trend
Models · July 2026
| # | ± | Model | New | Used | Total | MoM | YoY | YTD |
|---|---|---|---|---|---|---|---|---|
| 67 | – | OUTBACK | 12 | 15 | 27 | – | – | 195 |
| 196 | – | FORESTER | 6 | 1 | 7 | – | – | 77 |
| 229 | – | UNCHARTED | 5 | 0 | 5 | – | – | 12 |
| 291 | – | IMPREZA | 0 | 3 | 3 | – | – | 18 |
| 292 | – | LEGACY | 0 | 3 | 3 | – | – | 20 |
| 359 | – | XV | 0 | 2 | 2 | – | – | 16 |
| 509 | – | SOLTERRA | 1 | 0 | 1 | – | – | 9 |
36-month trend
| Month | New | Used | Total | Share | # |
|---|---|---|---|---|---|
| July 2026 | 24 | 24 | 48 | 0.7% | 25 |
| June 2026 | 27 | 27 | 54 | 0.9% | 22 |
| May 2026 | 16 | 26 | 42 | 0.8% | 23 |
| April 2026 | 20 | 35 | 55 | 1.0% | 19 |
| March 2026 | 33 | 42 | 75 | 1.2% | 18 |
| February 2026 | 41 | 20 | 61 | 1.5% | 17 |
| January 2026 | 27 | 21 | 48 | 1.2% | 20 |
| December 2025 | 23 | 19 | 42 | 0.9% | 21 |
| November 2025 | 20 | 16 | 36 | 0.7% | 21 |
| October 2025 | 26 | 33 | 59 | 1.0% | 19 |
| September 2025 | 34 | 25 | 59 | 1.0% | 20 |
| August 2025 | 28 | 25 | 53 | 0.9% | 23 |
| July 2025 | 21 | 21 | 42 | 0.7% | 26 |
| June 2025 | 21 | 13 | 34 | 0.6% | 25 |
| May 2025 | 29 | 15 | 44 | 0.8% | 23 |
| April 2025 | 27 | 24 | 51 | 0.9% | 20 |
| March 2025 | 37 | 24 | 61 | 1.1% | 20 |
| February 2025 | 22 | 21 | 43 | 1.1% | 20 |
| January 2025 | 19 | 29 | 48 | 1.2% | 18 |
| December 2024 | 12 | 26 | 38 | 0.9% | 20 |
| November 2024 | 23 | 33 | 56 | 1.2% | 19 |
| October 2024 | 25 | 44 | 69 | 1.3% | 16 |
| September 2024 | 22 | 18 | 40 | 0.8% | 24 |
| August 2024 | 34 | 25 | 59 | 1.2% | 17 |
| July 2024 | 31 | 16 | 47 | 0.9% | 20 |
| June 2024 | 21 | 19 | 40 | 0.8% | 24 |
| May 2024 | 34 | 20 | 54 | 1.0% | 18 |
| April 2024 | 23 | 24 | 47 | 0.9% | 19 |
| March 2024 | 25 | 24 | 49 | 1.0% | 21 |
| February 2024 | 24 | 27 | 51 | 1.3% | 17 |
| January 2024 | 26 | 25 | 51 | 1.4% | 17 |
| December 2023 | 42 | 22 | 64 | 1.6% | 15 |
| November 2023 | 24 | 35 | 59 | 1.2% | 16 |
| October 2023 | 31 | 26 | 57 | 1.1% | 17 |
| September 2023 | 31 | 22 | 53 | 1.0% | 18 |
| August 2023 | 34 | 19 | 53 | 1.0% | 20 |